旅游资源综合评价体系构建与实证研究

发布时间：2018-04-05 03:16

本文选题：旅游资源　切入点：旅游资源综合评价体系　出处：《曲阜师范大学》2012年硕士论文

【摘要】：旅游业是一个快速增长的产业，近年来我国各地区掀起了一股旅游开发热潮，对旅游资源进行评价可以为旅游资源的开发利用和规划建设提供参考依据，是旅游业可持续发展的基础。我国旅游资源评价方法经历了定性和定量评价两个阶段,理论和实践研究仍处在不断发展的时期，尚无统一的评价体系，因此对其进行探讨具有很大的理论意义和实践意义。论文在对国内外关于旅游资源评价理论进行梳理、概括和对中国旅游资源评价研究成果详细评介的基础上，从评价内容、方法选择、指标选取、权重确定和指标赋值等方面综合考虑多数旅游资源评价体系的优缺点，，并参考现有旅游资源综合评价指标体系和评价模型，尝试构建了旅游资源QDA综合评价体系,即以资源品质（quality）、开发条件（development condition）和附加值(additional value)为主导的旅游资源综合评价体系。并把曲阜的旅游资源作为研究案例进行评价，确定了曲阜市旅游资源的等级，提出了曲阜市旅游资源开发的战略、格局和产品体系以及开发措施。论文共分为五个部分。第一部分为绪论。阐述了论文的研究背景、研究的目的和意义、国内外旅游资源评价研究进展以及研究的内容、方法和技术路线。第二部分为旅游资源评价的理论基础。该部分的主要内容包括旅游资源的内涵、旅游资源的特征、旅游资源的分类、旅游资源综合评价的内涵和我国旅游资源评价代表性方法的评介。第三部分构建了旅游资源QDA综合评价体系，为论文的核心部分。首先提出了评价的目的和原则；其次确定了旅游资源综合评价的内容体系，在此基础上选取24个指标，通过层次分析法求出指标权重，并制定了相应的指标测度及评判标准，确定了旅游资源综合评价的指标体系；再次选择模糊综合评价法确定旅游资源评价的模型；最后构建旅游资源QDA综合评价体系。第四部分为曲阜市旅游资源评价。首先介绍了曲阜市的自然地理条件、社会经济条件和旅游业发展的现状与问题；其次在收集数据的基础上对曲阜市旅游资源的分类和分布情况进行分析整理；再次通过评价模型对曲阜市旅游资源进行评价并对评价结果进行分析；最后依据评价结果确定曲阜市旅游资源的开发策略，提出了“一区·一带·两板块”的开发布局结构，结合旅游市场的需求，将曲阜市旅游资源产品设计为孔子文化旅游产品、始祖先圣旅游产品、墓葬遗址旅游产品、林泉生态旅游产品四大体系十二类旅游产品，并提出曲阜市旅游资源开发的主要措施。第五部分对论文内容进行概括性总结，提出文章的不足及展望。
[Abstract]:The tourism industry is a rapidly growing industry in recent years, China has set off a boom in tourism development, to provide reference for the development and utilization of evaluation of tourism resources for tourism resources planning and construction, is the foundation of sustainable development of tourism resources in our country. Tourism experience evaluation method of qualitative and quantitative evaluation the two stage, the theory and practice of research is still in the growing period, there is no unified evaluation system, so the study is of great theoretical significance and practical significance of it.
In this paper at home and abroad on the tourism resources evaluation theory, based on the summary and evaluation of tourism resources China research results with the review, from the evaluation content, method selection, index selection, weight determination and index assignment etc. Considering the advantages and disadvantages of the majority of tourism resources evaluation system, and with reference to the existing tourism resources comprehensive evaluation index system and evaluation model, try to build a comprehensive evaluation of tourism resources in the QDA system, which is based on resource quality (quality) (development condition), the development condition and the added value (additional value) tourism resources comprehensive evaluation system as the leading. And the tourism resources of Qufu as a case study to evaluate the tourism resources in Qufu city level, put forward the strategy of developing tourism resources in Qufu City, the pattern of product system and development measures.
This paper is divided into five parts. The first part is the introduction. The author describes the research background, purpose and significance of the study, the domestic and foreign tourism resources evaluation and research progress of research contents, methods and technical route. The second part is the theoretical basis of the evaluation of tourism resources. The main content of this part includes the connotation of tourism resources. The characteristics of tourism resources, tourism resources classification, review the connotation of comprehensive evaluation of tourism resources and tourism resources evaluation in China representative method. The third part is the construction of comprehensive evaluation of tourism resources in the QDA system, is the core part of the paper. First proposed the purpose and principle of evaluation; secondly the content system of comprehensive evaluation of tourism resources on this basis, this paper selects 24 indicators, calculate the index weight by AHP, and formulate the corresponding measure and evaluation criteria, the comprehensive evaluation of tourism resources The price index system; again choose the fuzzy comprehensive evaluation method to determine tourism resources evaluation model; finally constructs the comprehensive evaluation of tourism resources in the QDA system. The fourth part is the evaluation of tourism resources in Qufu. First introduced the natural geographical conditions of Qufu City, the status quo and problems of the development of social and economic conditions and tourism; secondly, classification and distribution the tourism resources in the city of Qufu on the base of data analysis; again through the evaluation model to evaluate the tourism resources of Qufu city and the evaluation results are analyzed; finally according to determine the development strategies of Qufu city tourism resources evaluation results, put forward "development layout structure of one area and two area - plate", a combination of tourism the demand of the market, the products of Qufu city tourism resources for Confucius cultural tourism products, ancestor sage tourism products, burial site tourism products, Eco tourism products Linquan four system of twelve types of tourism products, and puts forward the main measures of tourism resource development in Qufu city. The fifth part makes a general summary of the thesis, put forward problems and the outlook of this article.

【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

【引证文献】