伊犁河谷区域旅游产业发展研究

发布时间：2018-04-07 15:00

本文选题：伊犁河谷区域　切入点：旅游产业　出处：《石河子大学》2013年硕士论文

【摘要】：“不到新疆不知祖国之大，不到伊犁不知新疆之美”。伊犁有着丰富而独特的旅游资源，西部大开给伊犁河谷区域经济社会发展，特别是旅游产业带了前所未有的发展机遇。伊犁河谷区域旅游产业经过近十来年的发展，取得了很大成绩，但发展受资金、技术、理念和人才等因素制约，，存在理论品位定位偏差、开发程度不高的现象。如何将独特的资源优势转化为现实的经济优势，进而推动旅游产业及区域社会经济的全面发展，是做大做强伊犁河谷区域旅游产业的发展动力和目标。本文将应用产业发展的一般原理，按照“理论分析、现状特征分析、SWOT分析、目标和模式分析提出战略措施”的研究思路，对伊犁河谷旅游产业发展战略问题进行实际探究，对区域旅游产业发展战略研究的理论作初步研究。对伊犁河谷区域发展旅游的基本条件进行了评估，对其现状特征和问题作了剖析;在SWOT分析方面，通过对国内旅游市场形势的分析与预测、对伊犁河谷旅游经济形势的基本估计与分析判断，对伊犁河谷旅游产业发展的竞争优势(Strength)、劣势(Weakness)、发展机遇(Opportunity)和面临的挑战(Threat)进行了综合分析，在此基础上提出了伊犁河谷区域旅游产业发展思路及对策建议。通过对伊犁河谷旅游产业的发展现状、存在问题及发展条件的深入分析，提出了新形势下，特别是西部大开发对新疆旅及伊犁游业的影响，指出实施政府主导型、区域联合发展、可持续发展战略是发展伊犁河谷旅游业的必然选择，并就如何定位客源市场结构、合理开发利用旅游资源、拓宽融资桨道、发展特色旅游、实现旅游产业化等问题，提出符合河谷区域实际的对策建议，以期从宏观和微观两个层面探讨伊犁河谷区域旅游业发展中的战略思路和对策建议。
[Abstract]:Xinjiang does not know the size of the motherland, Ili does not know the beauty of Xinjiang.Yili has a rich and unique tourism resources, the western region to the Yili River Valley economic and social development, especially the tourism industry with unprecedented opportunities for development.The tourism industry in Yili Valley area has made great achievements after more than ten years of development, but the development is restricted by the factors such as fund, technology, concept and talents, which leads to the deviation of theoretical grade orientation and the low degree of development.How to transform the unique resource advantage into the real economic advantage and then promote the overall development of tourism industry and regional social economy is the motive force and goal of the development of the tourism industry in the Yili Valley region.This article will apply the general principle of industry development, according to "the theory analysis, the present situation characteristic analysis" SWOT analysis, the goal and the pattern analysis puts forward the strategic measure, carries on the actual exploration to the Yili River Valley tourism industry development strategy question.This paper makes a preliminary study on the theory of the development strategy of regional tourism industry.This paper evaluates the basic conditions of tourism development in the Yili River Valley region, analyzes its present characteristics and problems, and analyzes and forecasts the domestic tourism market situation through the SWOT analysis.Based on the basic estimation and analysis of the tourism economic situation in the Yili River Valley, this paper makes a comprehensive analysis of the competitive advantages of the development of the tourism industry in the Yili River Valley, the competitive advantage of the development of the Yili River Valley tourism industry, the inferior position of Weaknessen, the opportunity to develop and the challenges it faces.On this basis, the paper puts forward the development ideas and countermeasures of tourism industry in Yili River Valley.Based on the analysis of the present situation, existing problems and development conditions of the tourism industry in Yili River Valley, this paper puts forward the influence of the great development of the western region on the tourism industry of Xinjiang and Yili under the new situation, and points out that the government should take the lead in the implementation of the tourism industry.Regional joint development and sustainable development strategy are the inevitable choice for the development of tourism in Yili River Valley, and how to locate the structure of tourist market, develop and utilize tourism resources rationally, broaden financing channels, and develop tourism with special characteristics.To realize the tourism industrialization and so on, this paper puts forward some countermeasures and suggestions in line with the reality of the valley area, in order to probe into the strategic ideas and countermeasures in the development of the tourism industry in the Yili River Valley region from the macro and micro aspects.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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