民俗文化类旅游景区顾客体验影响因素实证研究——基于北京、湖南部分民俗文化景区的调查数据

发布时间：2018-04-07 16:17

本文选题：体验经济　切入点：民俗文化类旅游景区　出处：《经济管理》2013年05期

【摘要】：在体验经济时代,顾客对旅游产品的文化特质和文化内涵体验的追求给旅游景区的发展带来了新的理念和变化,民俗文化旅游将成为未来旅游的主流。而目前专门针对民俗文化类旅游景区顾客体验影响因素的研究几乎没有。本文以北京、湖南部分民俗文化旅游景区的调查数据为依据,对民俗文化类旅游景区顾客体验影响因素进行了实证研究。实证研究发现,顾客体验影响因素分为体验主体因素、体验客体因素两大类。按照对顾客体验影响的重要程度,体验客体因素从大到小依次排列是:项目活动因子、服务管理因子、基础设施因子、环境主题因子、饮食购物因子。这一排列顺序凸显了民俗文化类景区顾客体验影响因素的独特性。体验主体因素包括顾客的学历、过去的旅行经历、本次旅游的期望、对景区的了解情况等都会影响顾客的体验。基于此,本文根据顾客体验的IPA分析,提出了民俗文化类旅游景区提高经营管理水平的建议。
[Abstract]:In the era of experience economy, the customers' pursuit of cultural characteristics and cultural connotations of tourism products has brought new ideas and changes to the development of tourist attractions. Folk culture tourism will become the mainstream of tourism in the future.At present, there is almost no research on the influencing factors of customer experience in folk culture scenic spots.Based on the investigation data of some folklore cultural scenic spots in Beijing and Hunan, this paper makes an empirical study on the influencing factors of customer experience in folklore cultural scenic spots.Empirical study found that customer experience factors can be divided into two categories: experience subject factor and experience object factor.According to the important degree of influence on customer experience, the order of experience object factors is: project activity factor, service management factor, infrastructure factor, environmental theme factor, food shopping factor.This order highlights the uniqueness of the influencing factors of customer experience in folk culture scenic spots.The main factors of experience include the customer's education, the past travel experience, the expectation of the tour, the understanding of the scenic spot and so on.Based on this, according to the IPA analysis of customer experience, this paper puts forward some suggestions on how to improve the management level of folk-custom tourism scenic spots.
【作者单位】：中央财经大学商学院;
【分类号】：F592.7;G127

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