烟台市旅游目的地分析及发展战略研究

发布时间：2018-04-08 17:03

本文选题：烟台　切入点：旅游目的地　出处：《中国海洋大学》2012年硕士论文

【摘要】：烟台市地处山东半岛东部，辖6区7个县级市和长岛县，濒临黄海、渤海，与辽东半岛及日本、韩国、朝鲜隔海相望，依山傍海，四季分明，自然人文旅游资源丰富，但旅游资源要素分散，各地区旅游特色不突出，市区对地方旅游发展的辐射拉动作用受限，所拥有的优势性资源急需转化升级。如何整合旅游资源，利用外部良好的发展环境，发挥自身的比较优势，制定切实可行的发展战略，是烟台旅游业目前所面临的亟需解决的新问题。笔者围绕把烟台打造成国际、国内休闲度假旅游目的地这一目标，通过收集、整理和研究大量的相关资料，对烟台旅游目的地的发展进行综合分析，运用SWOT战略分析模型解析当前烟台旅游目的地发展的内在的优势、劣势和外在的挑战和机遇，研究做出烟台旅游目的地发展的战略选择，并提出以下突破途径：一是发展新业态，丰富旅游产品；二是改造老景区，产品升级换代；三是调整过时规划，重新策划定位；四是发展城市旅游，构建城市旅游体系，使烟台市成为特色突出、产品丰富、设施完善、环境优美的国际滨海旅游城市。本文旨在通过研究烟台旅游目的地发展战略，为政府制定旅游产业发展政策提供科学的决策依据，充分发挥其支柱产业的作用，，提高烟台旅游核心竞争力，带动烟台经济的快速发展。
[Abstract]:Yantai is located in the eastern part of Shandong Peninsula. It has jurisdiction over 6 districts, 7 county-level cities and Changdao County, bordering on Huang Hai, Bohai Sea, and the Liaodong Peninsula and Japan, South Korea, North Korea, across the sea, with four distinct seasons and rich natural and cultural tourism resources.However, the factors of tourism resources are scattered, the tourism characteristics of various regions are not prominent, the radiation pull effect of urban areas on the development of local tourism is limited, and the dominant resources are in urgent need of transformation and upgrading.How to integrate tourism resources, make use of good external development environment, give play to their own comparative advantages, and formulate practical development strategies, is a new problem that Yantai tourism needs to solve.Focusing on the goal of making Yantai an international and domestic destination for leisure and vacation tourism, the author makes a comprehensive analysis of the development of Yantai tourist destination by collecting, sorting and studying a large number of relevant information.Using the SWOT strategic analysis model to analyze the inherent advantages, disadvantages, external challenges and opportunities of the current Yantai tourism destination development, and to study and make the strategic choice of Yantai tourism destination development.And put forward the following breakthrough ways: first, to develop new forms of business and enrich tourism products; second, to transform old scenic spots and upgrade products; third, to adjust outdated planning and re-plan and position; fourth, to develop urban tourism and build up urban tourism system.Yantai has become an international coastal tourism city with outstanding features, rich products, perfect facilities and beautiful environment.The purpose of this paper is to provide scientific decision basis for the government to formulate tourism industry development policy by studying the development strategy of Yantai tourism destination, to give full play to the role of its pillar industry, and to improve the core competitiveness of Yantai tourism.Yantai driving the rapid economic development.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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