武汉兆丰观光农业园发展战略与问题研究

发布时间：2018-04-24 07:25

本文选题：观光农业 + 发展战略　；参考：《武汉工业学院》2012年硕士论文

【摘要】：观光农业园是促进我国都市城郊农业由传统农业向现代农业转变的重要载体。在我国建设社会主义新农村的背景下，观光农业园区能够辐射带动所处区域的农业结构优化转移一批农村剩余劳动力，走出一条内生性发展道路。西方发达国家对于农业园区的理论研究和实践领先于我国，我国大陆地区的探索落后于我国台湾地区。得宜于历史因素，武汉市一直都是台资投入的重点城市。本选题以武汉兆丰观光农业园为研究对象，以战略管理的思想为指导。运用五种力量分析模型和SWOT分析法对武汉兆丰观光农业园所处的战略竞争环境及内部和外部的优势与劣势进行了研究。对园区的总体战略、组织战略、营销战略、技术创新战略进行了深入分析，在此基础上，，指出了观光园存在的问题并提供了最终解决方案。
[Abstract]:Sightseeing agricultural garden is an important carrier to promote the transformation of suburban agriculture from traditional agriculture to modern agriculture. Under the background of constructing the new socialist countryside in our country, the sightseeing agricultural park can radiate and lead the agricultural structure of the region to optimize and transfer a group of rural surplus labor force, and take a path of endogenous development. The theory and practice of agricultural parks in western developed countries are ahead of that in China, and the exploration in mainland China lags behind Taiwan. In line with historical factors, Wuhan has been the focus of Taiwan investment. This topic takes Wuhan Zhaofeng sightseeing agricultural garden as the research object, with the strategic management thought as the instruction. The strategic competitive environment, internal and external advantages and disadvantages of Wuhan Zhaofeng sightseeing agricultural park were studied by using five force analysis models and SWOT analysis method. The overall strategy, organization strategy, marketing strategy and technological innovation strategy of the park are deeply analyzed. On this basis, the problems existing in the park are pointed out and the final solution is provided.
【学位授予单位】：武汉工业学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F327;F592.7

【相似文献】