节事活动对城市形象塑造的影响

发布时间：2018-04-24 09:08

本文选题：节事活动 + 城市形象　；参考：《学术交流》2013年11期

【摘要】：近年来,随着经济的快速发展,人民生活水平不断提高,我国旅游业进入了前所未有的高速发展时期,游客对旅游产品的要求已不再满足于传统的观光、游览等旅游形式,体验和参与成为主流需求。新的旅游形式是世界各国旅游业积极开拓的方向,只有这样才能适应旅游业发展的新形势。在这种大背景下,节事旅游成为人们热衷追求的旅游形式之一。通过举办节事活动,可以促进城市发展,达到社会效益、经济效益、环境效益三丰收,所以,各地都希望利用节日文化资源来拉动本地区旅游经济的发展,并以此达到塑造城市形象的目的。从节事活动对城市形象塑造的正、负面影响研究出发,提出了更好地利用节事活动塑造良好的城市形象应注意的问题,以期为国内各区域节事旅游的发展提供一些借鉴。
[Abstract]:In recent years, with the rapid development of economy and the continuous improvement of people's living standards, the tourism industry in our country has entered an unprecedented period of rapid development. The requirements of tourists for tourism products are no longer satisfied with the traditional forms of tourism, such as sightseeing, sightseeing, etc. Experience and participation become mainstream needs. The new form of tourism is the active development direction of tourism in the world, only in this way can we adapt to the new situation of tourism development. In this context, festival tourism has become one of the tourist forms that people are keen to pursue. By holding festival activities, we can promote urban development and achieve three bumper harvests of social, economic, and environmental benefits. Therefore, all localities hope to use festival cultural resources to stimulate the development of the tourism economy in their own areas. And to achieve the purpose of shaping the image of the city. Based on the study of the positive and negative effects of festival activities on the city image, the paper puts forward some problems that should be paid attention to by making better use of festival activities to create a good city image, in order to provide some references for the development of festival tourism in various regions of China.
【作者单位】：鹤壁职业技术学院经济管理学院;
【分类号】：F592

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