产业融合视角下的青岛工业旅游发展研究

发布时间：2018-04-26 21:25

本文选题：工业旅游 + 产业融合　；参考：《中国海洋大学》2012年硕士论文

【摘要】：随着国际化程度的不断加深，中国旅游产业的发展面临转型升级的迫切要求，而旅游产业融合是中国旅游产业转型升级的重大切入点之一。在旅游产业发展中，融合现象日益增多，工业旅游就是其中之一。青岛作为全国名牌企业最为密集的城市之一，拓展以名牌企业为其资源的工业旅游，不仅是对青岛品牌资源的深层挖掘，也是青岛进一步打造品牌城市的战略性举措之一。工业旅游是对与工业有关的资源进行旅游开发，，吸引旅游者前来参观，实现经济、社会、生态多方面效益的融知识、观光、休闲于一体的专项旅游活动。主要包括工业遗产旅游和工业企业观光旅游，具有较强的依附性、多效益性等特征。本文在产业融合的视角下，立足青岛，以青岛工业旅游客源市场为切入点，着力分析青岛工业旅游客源市场特征，得出青岛市工业旅游发展的新路径。具体而言，全文共分为六个部分来进行论述的。第一部分绪论，作为全文的开始章节，主要就本文的选题背景、研究意义、国内外研究现状等进行了论述；并进一步确定了全文的研究方法、研究思路以及研究的技术路线。第二部分为相关概念和理论基础部分。出于研究问题的需要，首先就产业融合和工业旅游的概念进行了讨论；其次对产业融合的类型、工业旅游的特点和分类进行了分析；最后对本文研究所需要的CHESS理论模型进行了概述。第三部分为工业旅游的产业融合分析。主要运用产业融合理论，从融合动因、融合过程和融合效应三个方面进行分析，得出工业旅游的融合动因主要包括旅游市场需求、旅游产业的技术创新、企业竞争与合作行为及政府对其的管制放松，其融合的效应主要有，促进产业的创新优化、提升市场的竞争合作和推动区域经济一体化。第四部分是对青岛工业旅游现状与客源市场分析。通过问卷和实地调查获得大量关于青岛工业旅游客源市场的数据，并运用相关软件对数据进行了分析，再次基础上得出青岛工业旅游的客源市场特征，并得出其存在的问题：入境游客客源市场有待开发，产品开发深度不够，推广和宣传力度不够，缺乏与其他旅游形式协调合作。第五部分对青岛工业旅游发展的对策进行了研究。一方面完善青岛市工业旅游融合发展的CHESS战略，另一方面从加大政府的引导力度、加强专业管理、注重联合及加快人力培养、创新用人机制四个方面开辟青岛市工业旅游发展的新路径。第六部分是整篇文章的结束语，主要讲述了本文研究的主要成果及研究中需要改进的地方，并就后期的研究重点进行了展望。
[Abstract]:With the deepening of internationalization, the development of China's tourism industry is facing the urgent need of transformation and upgrading, and the integration of tourism industry is one of the major breakthrough points for the transformation and upgrading of China's tourism industry. In the development of tourism industry, the phenomenon of integration is increasing day by day, industrial tourism is one of them. Qingdao, as one of the most dense cities with famous brand enterprises, is not only a deep excavation of Qingdao brand resources, but also one of the strategic measures to further build brand cities. Industrial tourism is a special tourism activity which combines knowledge, sightseeing and leisure with the benefit of economy, society and ecology to develop the resources related to industry, attract tourists to visit. It mainly includes industrial heritage tourism and industrial enterprise tourism. From the perspective of industrial integration, this paper bases on Qingdao, analyzes the characteristics of Qingdao industrial tourist market, and draws a new path of Qingdao's industrial tourism development. Specifically, the full text is divided into six parts to discuss. The first part of the introduction, as the beginning of the full text chapter, mainly on the background of this paper, research significance, domestic and foreign research status, and further determine the full text of the research methods, research ideas and research technical route. The second part is related concepts and theoretical basis. Firstly, the concept of industrial convergence and industrial tourism is discussed, secondly, the types of industrial convergence, the characteristics and classification of industrial tourism are analyzed. Finally, the CHESS theory model needed in this paper is summarized. The third part is the industry integration analysis of industrial tourism. Based on the theory of industrial integration, this paper analyzes the reasons of integration, the process of integration and the effect of integration, and concludes that the motivation of integration of industrial tourism mainly includes the demand of tourism market and the technological innovation of tourism industry. The competition and cooperation behavior of enterprises and the deregulation of the government have the effects of promoting the innovation and optimization of the industry, promoting the competition and cooperation in the market and promoting the regional economic integration. The fourth part is to Qingdao industrial tourism present situation and the tourist source market analysis. Through questionnaire and field investigation, a large number of data about Qingdao industrial tourism tourist market are obtained, and the relevant software is used to analyze the data, and then the characteristics of Qingdao industrial tourism market are obtained on the basis of the analysis. The existing problems are as follows: the inbound tourist market needs to be developed, the depth of product development is not enough, the promotion and propaganda is not enough, and the cooperation with other tourism forms is lacking. The fifth part has carried on the research to the Qingdao industrial tourism development countermeasure. On the one hand, we should perfect the CHESS strategy for the integration and development of Qingdao's industrial tourism, on the other hand, we should strengthen the government's guidance, strengthen professional management, pay attention to combining and speeding up manpower training. Innovate the employment mechanism in four aspects to open up a new path for the development of Qingdao's industrial tourism. The sixth part is the conclusion of the whole article, mainly narrates the main achievements of this paper and the areas that need to be improved in the research, and looks forward to the later research emphases.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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