富阳新沙岛休闲农业游客满意度研究

发布时间：2018-04-28 04:16

本文选题：新沙岛 + 休闲农业　；参考：《上海交通大学》2015年硕士论文

【摘要】：近年来,作为农业产业的重要组成部分,休闲农业在我国发展迅速。了解游客满意度对促进休闲农业的可持续发展至关重要。然而,我国目前对休闲农业的研究大多集中在休闲农业规划与产业化方面,对休闲农业游客满意度的实证研究明显不足。为弥补现有文献的不足,本文基于游客满意度理论,以富阳新沙岛为例,对休闲农业游客满意度进行深入系统的分析。论文采用问卷调查的方法,借助SPSS16统计软件,分别通过T检验、方差分析考察了游客性别与满意度因子的差异显著性情况,游客属性与满意度因子的差异性,并在此基础上用因子分析法建立并修正了游客总满意度公式。论文在实证分析的基础上对新沙岛游客满意度进行了总体测评,并根据测评结果提出未来发展的对策建议。
[Abstract]:In recent years, as an important part of agricultural industry, leisure agriculture is developing rapidly in China. Understanding tourist satisfaction is very important to promote the sustainable development of leisure agriculture. However, at present, most of the researches on leisure agriculture are focused on the planning and industrialization of leisure agriculture, and the empirical research on tourist satisfaction of leisure agriculture is obviously insufficient. In order to make up for the deficiency of the existing literature, this paper, based on the theory of tourist satisfaction, takes Xinsha Island of Fuyang as an example, and makes a deep and systematic analysis on the satisfaction of leisure agriculture tourists. In this paper, by means of questionnaire survey, SPSS16 statistical software, T test and ANOVA were used to investigate the difference between gender and satisfaction factor, and the difference between tourist attribute and satisfaction factor. On this basis, the formula of total tourist satisfaction is established and revised by factor analysis. On the basis of the empirical analysis, the paper makes a general evaluation on the satisfaction of tourists in New Sandy Island, and puts forward some countermeasures and suggestions for the future development according to the results of the evaluation.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.4;F592.7

【参考文献】