创意旅游开发视角下草原非物质文化产业链延伸研究——以蒙古族“男儿三艺”为例

发布时间：2018-05-18 03:07

本文选题：旅游管理 + 创意旅游　；参考：《西南民族大学学报(人文社科版)》2015年09期

【摘要】：蒙古族"男儿三艺"作为典型的草原非物质文化资源,非常适合进行创意旅游开发。但在当前草原旅游业中对"男儿三艺"的开发利用还处于初级水平,对相关产业的拉动效应并不明显,存在旅游功能单一、产业链条短、产业链本地化不足等问题。产业链延伸是创意旅游的内在要求,也是旅游开发主体的愿望,同时还能更好地实现草原非物质文化传承和旅游扶贫效应。在产业链视域下,"男儿三艺"创意旅游开发可通过文脉追踪、产品多元化设计、产业融合等方法实现产业链延伸,开发中应注重培育本地化核心旅游景区,加强产业链整合,避免旅游发展雷同化。
[Abstract]:As a typical non-material cultural resource of grassland, Mongol Man's three Art is very suitable for creative tourism development. However, the development and utilization of "three arts" in grassland tourism is still at the primary level, the pull effect on related industries is not obvious, there are some problems such as single tourism function, short industrial chain, insufficient localization of industrial chain, and so on. The extension of industrial chain is not only the inherent requirement of creative tourism, but also the desire of the main body of tourism development. At the same time, it can also better realize the immaterial cultural heritage of grassland and the effect of tourism poverty alleviation. From the perspective of the industrial chain, the creative tourism development of the "Men's three Arts" can realize the extension of the industrial chain through the methods of contextual tracing, product diversification design, industrial integration, etc. In the process of development, attention should be paid to the cultivation of localized core tourist spots, and the integration of the industrial chain should be strengthened. Avoid tourism development of the same.
【作者单位】：内蒙古师范大学旅游学院;
【基金】：内蒙古自治区社会科学规划项目“创意旅游视角下草原非物质文化资源深度开发研究”(2014C108)阶段性成果
【分类号】：F592.7

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