广西赴台湾旅游者行为研究

发布时间：2018-05-28 13:07

本文选题：赴台湾旅游活动 + 旅游者行为　；参考：《广西大学》2012年硕士论文

【摘要】：旅游者行为研究是旅游研究的重要组成部分,旅游者作为旅游和旅游学研究的主体,一直受到国内外学者的重视。大陆赴台湾旅游是近些年来新兴发展起来的一个旅游热点,大陆居民赴台湾旅游有其自身的特点,然而目前国内学者对有关大陆赴台旅游,尤其是大陆赴台湾旅游者行为的研究并不多见,主要是分散在对赴台湾旅游的动机与阻碍、赴台湾旅游对两岸经济、政治等的影响方面。文章从理论上对广西赴台湾旅游者行为进行探讨,总结归纳出广西赴台湾旅游者以人口学特征为客观条件,以心理学特征为主观期望,以行为表象特征为行为过程的行为因素体系。在此基础上文章分别从人口学特征、广西赴台湾旅游者心理影响因素、广西赴台湾旅游者旅游活动特性分析三个方面分析了广西赴台湾旅游者的总体行为特征及行为差异。在广西赴台湾旅游者行为特征实证分析的基础上,文章从政府指导、台湾旅游目的地建设、广西旅游社对赴台游客产品的设计和开发三个方面提出了相应建议,以期为广西赴台湾旅游的不断发展作出贡献。
[Abstract]:The study of tourist behavior is an important part of tourism research. As the main body of tourism and tourism studies, tourists have been attached great importance to by scholars at home and abroad. Tourism from the mainland to Taiwan has become a tourist hotspot in recent years. Mainland residents visiting Taiwan have their own characteristics. However, at present, domestic scholars are concerned about the mainland's travel to Taiwan. Especially, the research on the behavior of mainland tourists to Taiwan is rare, mainly scattered in the motivation and hindrance of traveling to Taiwan, and the influence of traveling to Taiwan on the economy and politics of the two sides of the Taiwan Strait. This paper theoretically discusses the behavior of Guangxi tourists to Taiwan, and concludes that the characteristics of Guangxi tourists to Taiwan take the demographic characteristics as the objective conditions and the psychological characteristics as the subjective expectations. The system of behavioral factors with behavioral representation as the behavior process. On this basis, this paper analyzes the general behavior characteristics and behavioral differences of Guangxi tourists to Taiwan from three aspects: demographic characteristics, psychological factors of Guangxi tourists to Taiwan, and the characteristics of tourist activities of Guangxi tourists to Taiwan. On the basis of an empirical analysis of the behavior characteristics of tourists to Taiwan in Guangxi, the paper puts forward corresponding suggestions on the design and development of tourist products in Taiwan from three aspects: the guidance of the government, the construction of tourist destinations in Taiwan, and the design and development of tourist products by Guangxi tourist agencies. In order to make a contribution to the continuous development of Guangxi tourism to Taiwan.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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