基于徽州地域文化背景的旅游产品设计研究

发布时间：2018-06-03 16:38

本文选题：徽州文化 + 旅游产品　；参考：《安徽工程大学》2012年硕士论文

【摘要】：黄山市拥有着西递宏村、黄山风景区这样的世界文化遗产,其有独特的自然遗产资源,非物质文化遗产资源,更有“徽商"品牌的徽州地域文化,因此其成为国内重要的旅游胜地,旅游业对当地的经济发展起着重要作用,与此同时,其旅游产品市场也具有广阔的发展前景。近几年来随着黄山市旅游业的快速发展,旅游产品市场所具有的巨大潜力也吸引了全国各地的旅游产品生产商,致使黄山市旅游产品市场竞争日趋激烈。然而黄山市的旅游产品业发展相对旅游业的发展还是较为落后的,生产商多为个体户,生产方式均是手工作坊,产品类型比较单一,产品质量过于粗糙,很难满足现代旅游消费者的购买欲望。这就成了阻碍黄山市旅游产品质量提升的瓶劲。如何设计开发出富有徽州地域文化特色的旅游产品,且能够满足当前社会旅游消费者购买要求,是目前黄山市旅游产品持续发展亟待解决的一个重要问题。本文正是针对上述问题展开研究,为黄山市旅游产品的设计开发提供一种有效的解决方法。本文完成的主要工作和成果如下： (1)徽州地域文化与旅游产品研究通过对徽州地域文化和旅游产品市场现状的分析,找出了徽州地区发展旅游产业的客观条件、优势及徽州旅游产品设计开发存在的问题,并为建立徽州元素图形库提供了理论指导。 (2)徽州文化元素的提取与加工研究通过对徽州地域文化系统分析,总结了徽州文化元素并从中提取了一些典型文化元素进行了深加工,获得更多的徽州文化元素,为建立徽州文化元素库提供必要的保证,同时为快捷方便设计徽州旅游产品做好铺垫。 (3)徽州旅游产品设计与开发研究建立了徽州图形元素库。且通过对旅游产品设计开发原则、开发模式、实现形式进行分析研究,并利用徽州图形元素库设计开发出新的徽州旅游产品。
[Abstract]:Huangshan has the world cultural heritage such as Xidi Hongcun and Huangshan scenic spot. It has unique natural heritage resources, intangible cultural heritage resources, and the Huizhou regional culture of "Huizhou merchants" brand. Therefore, it has become an important tourist destination in China, and tourism plays an important role in the development of local economy. At the same time, its tourism product market also has a broad development prospect. In recent years, with the rapid development of tourism in Huangshan City, the great potential of tourism product market has attracted the producers of tourism products from all over the country, resulting in the increasingly fierce competition in Huangshan tourism product market. However, the development of tourism products in Huangshan is still relatively backward compared with the development of tourism. The producers are mostly self-employed, the production methods are all hand-made workshops, the types of products are relatively single, and the product quality is too rough. It is difficult to satisfy the purchase desire of modern tourist consumers. This has become an obstacle to Huangshan City tourism product quality improvement bottle strength. How to design and develop tourism products with regional cultural characteristics of Huizhou and meet the purchase requirements of current social tourism consumers is an important problem to be solved for the sustainable development of tourism products in Huangshan City. This paper aims at the above problems and provides an effective solution for the design and development of Huangshan tourism products. The main work and results of this paper are as follows: Research on Huizhou Regional Culture and Tourism products By analyzing the present situation of Huizhou regional culture and tourism product market, this paper finds out the objective conditions, advantages and the problems existing in the design and development of Huizhou tourism products. It also provides theoretical guidance for the establishment of Huizhou element graphics database. Extraction and processing of Cultural elements in Huizhou Through the systematic analysis of Huizhou regional culture, this paper summarizes the elements of Huizhou culture and extracts some typical cultural elements for further processing, and obtains more Huizhou cultural elements, which provides the necessary guarantee for the establishment of Huizhou cultural elements database. At the same time for quick and convenient design Huizhou tourism products to do a good job. Research on the Design and Development of Huizhou Tourism products The graphic element library of Huizhou was established. And through the analysis and research on the design and development principle, the development mode and the realization form of the tourism product, and using the Huizhou graphic element library to design and develop the new Huizhou tourism product.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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