华晨宝马工业旅游产品体验价值提升策略研究

发布时间：2018-06-13 05:09

本文选题：华晨宝马 + 工业旅游　；参考：《沈阳师范大学》2015年硕士论文

【摘要】：作为旅游业与工业的新型融合产物,工业旅游通过第二产业与第三产业的融合开发,逐渐成为国民经济新的增长点,工业企业的发展由以工业生产为主的单一产业结构向多元化方向发展经营转变。从旅游者角度分析,人们已经不能满足于传统的观光娱乐的旅游资源和旅游方式,人们试图去寻找新鲜的目的地和方式,希望以参观、参与相结合的方式获得更好的旅游体验。工业产业已经成为了我国大多数城市的主导产业,工业资源非常丰富,工业旅游资源的进一步整合开发成为旅游产业发展的新方向。我国的工业旅游产业正在逐步兴起,相对于其他类型的旅游项目,工业旅游项目的发展还有很大差距。进一步提高我国工业旅游资源的开发,发现工业旅游资源中给游客带来的体验价值,进行工业旅游资源开发,是提高我国工业旅游产品质量的重要途径。本文通过对旅游产业、工业旅游资源和工业旅游产品体验价值的原理进行分析,创新性的将顾客体验的相关理论结合到工业旅游产品的开发中。建立工业旅游产品体验价值的评价模型,筛选指标,开展问卷调查,以沈阳华晨宝马工业园旅游产品为研究对象进行了实证研究,并针对分析得出的问题提出游客体验价值的提升策略。本文共分为六个部分:第一部分介绍了选题的背景、目的和意义,总结了国内外工业旅游研究的现状,讲述了研究的方法,提出了本文研究的思路框架。第二部分对工业旅游和游客体验价值等相关的概念和理论进行了梳理与总结,区分了工业观光旅游与工业遗产旅游的概念,为后文的工业旅游体验研究做好了理论支撑与储备。第三部分对工业旅游体验价值进行了分析,对工业旅游产品体验价值的属性、特征及发展工业旅游的意义。第四部分建立了工业旅游体验价值评价体系,主要采用层次分析法对工业旅游资源的体验价值进行了分析,并建立了评价模型。第五部分是沈阳华晨宝马工业园区为研究对象的实证分析,介绍了华晨宝马工业园区开展工业旅游的市场和资源状况,并通过游客问卷调查法对沈阳华晨宝马工业园区旅游产品进行了评价。第六部分针对评价的结果提出了华晨宝马工业园工业旅游产品的体验价值提升策略。最后是结论,总结了本文的主要观点,指出了研究中的不足之处。
[Abstract]:As a new product of tourism and industry, industrial tourism has gradually become a new growth point of the national economy through the integration of the secondary industry and the tertiary industry. The development of industrial enterprises has changed from a single industrial structure based on industrial production to a diversified development and management. From the perspective of tourists, people can no longer be satisfied with the traditional tourism resources and modes of sightseeing and entertainment. People try to find new destinations and ways to get better tourism experience by visiting and participating in the combination of tourism and tourism. Industrial industry has become the leading industry in most cities of our country, and the industrial resources are very rich. The further integration and development of industrial tourism resources has become a new direction of tourism industry development. China's industrial tourism industry is gradually rising, compared with other types of tourism projects, the development of industrial tourism projects is still a big gap. It is an important way to improve the quality of China's industrial tourism products by further improving the development of industrial tourism resources, discovering the experience value brought to tourists by industrial tourism resources, and developing industrial tourism resources. By analyzing the principles of tourism industry, industrial tourism resources and the experience value of industrial tourism products, this paper innovatively combines the relevant theories of customer experience into the development of industrial tourism products. This paper establishes an evaluation model of the experience value of industrial tourism products, selects the indicators, carries out a questionnaire survey, and makes an empirical study on the tourism products of Shenyang brilliance BMW Industrial Park. And in view of the analysis of the problems put forward the tourist experience value promotion strategy. This paper is divided into six parts: the first part introduces the background, purpose and significance of the topic, summarizes the current situation of industrial tourism research at home and abroad, describes the research methods, and puts forward the framework of this study. The second part combs and summarizes the related concepts and theories of industrial tourism and tourist experience value, differentiates the concepts of industrial tourism and industrial heritage tourism, and makes theoretical support and reserve for the later study of industrial tourism experience. The third part analyzes the experience value of industrial tourism, the attributes, characteristics and significance of developing industrial tourism. In the fourth part, the evaluation system of industrial tourism experience value is established. The analytic hierarchy process (AHP) is used to analyze the experience value of industrial tourism resources, and the evaluation model is established. The fifth part is the empirical analysis of Shenyang brilliance BMW Industrial Park, which introduces the market and resources of industrial tourism in brilliance BMW Industrial Park. The tourism products of Shenyang brilliance BMW Industrial Park were evaluated by the method of tourist questionnaire. The sixth part puts forward the strategy of promoting the experience value of industrial tourism products in brilliance BMW Industrial Park. Finally, the conclusion is drawn, the main viewpoints of this paper are summarized, and the deficiencies of the research are pointed out.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471;F592

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