三亚热带体育旅游目的地国际化进程研究

发布时间：2018-06-21 10:28

本文选题：热带 + 体育旅游　；参考：《海南师范大学》2012年硕士论文

【摘要】：本文采用文献资料法、专家访谈法、实地考察法、问卷调查法与统计分析等方法进行研究，发现三亚作为热带体育旅游目的地与世界知名的、按照国际惯例进行评价的体育旅游目的地相比存在一定的差距，提出推进三亚作为热带体育旅游目的地国际化进程的策略与建议。全文共分七章。前言部分主要阐述本文的研究背景和意义，采用的研究方法和研究的创新点。第一章为文献综述，本章对旅游目的地、体育旅游目的地、热带体育旅游和旅游国际化的相关研究进行综述。第二章阐述热带体育旅游热带体育旅游目的地的特征和采用的理论基础。第三章对三亚热带体育旅游目的地国际化现状深入研究，分析得出三亚热带体育旅游国际化的发展程度还处于初级阶段。第四章主要分析三亚热带体育旅游目的地的旅游者行为特征，是本文的重点数据分析章节。第五章阐述三亚距离国际体育旅游目的地的差距。第六章制定三亚热带体育旅游国际化的发展目标，提出推进三亚作为热带体育旅游目的地国际化进程的策略与建议。第七章为结论与讨论。总结全文主要观点和结论如下：（一）热带体育旅游具有无季节性、较强专业性、可重复性、较高参与性、强烈挑战性五个特征，热带体育旅游目的地具有区位特征、热带气候特征、热带资源三个特征。热带体育旅游目的地国际化进程研究以旅游目的地理论、区域经济学和旅游地生命周期理论为基础。（二）三亚热带体育旅游目的地具有丰富的热带体育旅游资源，其代表性热带体育旅游资源有高尔夫球场、冬训基地、潜水、游艇邮轮、帆船帆板等资源。（三）三亚在城市旅游风景体系、城市现代化和国际化方面与国际旅游目的地存在一定的差距，具体表现为城市交通便捷程度较低；散客比例距离国际标准还有差距；体育旅游的基础设施和配套设施尚未完善；体育旅游服务质量还有待提高；客源市场以国内客源为主，国际游客所占比例较小；游客对热带体育旅游目的地的满意度还比较低。（四）客源市场结构是评价旅游目的地国际化水平的要素之一，旅游者的基本特征、行为特征和对热带体育旅游目的地满意度直接影响目的地客源市场结构，从而影响热带体育旅游目的地的国际化发展水平。（五）推进热带体育旅游目的地国际化进程主要有以下五个对策：政府统筹协调，制定热带体育旅游目的地国际化专项规划；细分客源市场，，分重点进行国内、国际热带体育旅游市场营销；实施国际运作策略，提升热带体育旅游目的地旅游企业的国际化；建设网络状旅游信息服务中心，全面提升热带体育旅游目的地信息系统国际化；教育优先原则，为热带体育旅游目的地国际化提供人才保障。
[Abstract]:In this paper, the methods of literature, expert interview, field investigation, questionnaire survey and statistical analysis are used to study, and it is found that Sanya is a tropical sports tourism destination and well known in the world. There is a certain gap between the sports tourism destinations evaluated according to international practice, and the strategies and suggestions to promote the internationalization process of Sanya as tropical sports tourism destinations are put forward. The full text is divided into seven chapters. The preface mainly describes the research background and significance of this paper, the research methods adopted and the innovation of the research. The first chapter is a literature review, this chapter reviews the tourism destination, sports tourism destination, tropical sports tourism and tourism internationalization. The second chapter describes the characteristics of tropical sports tourism destination and the theoretical basis of its adoption. The third chapter deeply studies the status quo of the internationalization of sports tourism destinations in the three subtropics, and concludes that the development of sports tourism internationalization in the three subtropics is still in the primary stage. The fourth chapter mainly analyzes the tourist behavior characteristics of the three subtropical sports tourism destinations, which is the key data analysis chapter of this paper. The fifth chapter expounds the distance between Sanya and international sports tourism destination. The sixth chapter sets the development goal of sports tourism internationalization in the three subtropics, and puts forward the strategies and suggestions to promote the internationalization process of Sanya as a tropical sports tourism destination. Chapter seven is the conclusion and discussion. The main viewpoints and conclusions are summarized as follows: (1) Tropical sports tourism has five characteristics: no seasonality, strong professionalism, reproducibility, high participation, and strong challenge. Tropical sports tourism destination has three characteristics: location, tropical climate and tropical resources. The internationalization process of tropical sports tourism destination is based on tourism destination theory, regional economics and tourism destination life cycle theory. (2) the three subtropical sports tourist destinations are rich in tropical sports tourism resources, and their representative tropical sports tourism resources include golf courses, winter training bases, diving, cruise ships, sailboats and other resources. (3) there is a certain gap between Sanya and the international tourist destinations in the aspects of urban tourism landscape system, urban modernization and internationalization, which are manifested in the low degree of urban traffic convenience, the gap between the proportion of individual passengers and the international standards; The infrastructure and supporting facilities of sports tourism are not perfect; the service quality of sports tourism needs to be improved; the domestic tourist market is the main source of tourists, the proportion of international tourists is small; the satisfaction of tourists to tropical sports tourism destination is still low. (4) the structure of tourist market is one of the factors to evaluate the level of internationalization of tourist destination, and the basic characteristics, behavior characteristics and satisfaction degree of tourist destination directly affect the structure of destination market. Thus affects the tropical sports tourism destination internationalization development level. (5) there are five countermeasures to promote the internationalization process of tropical sports tourism destination: the government should coordinate and make the special plan for internationalization of tropical sports tourism destination; International marketing of tropical sports tourism; implementation of international operation strategy to promote the internationalization of tropical sports tourism destination tourism enterprises; construction of network tourism information service center to promote the internationalization of tropical sports tourism destination information system; Education priority principle, provides the talented person safeguard for the tropical sports tourism destination internationalization.
【学位授予单位】：海南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G812;F592.7

【参考文献】