休闲农业游客出游行为分析——基于江苏南京市的调查

发布时间：2018-07-29 07:58

【摘要】：本文作者基于南京市的调查数据,对游客的休闲农业出游行为进行了分析。研究发现:目前休闲农业旅游的市场普及度较高,放松心身、增进感情和亲近自然是人们出游的主要动机。基于休闲农业本质属性,游客对休闲农业的出游具有短距离、短时间的特点和规律,休闲农业难以单独成为吸引远距离游客的旅游吸引物,人们一般选择周末和短期节假日出游,熟人和网络成为游客获得休闲农业旅游信息的主要来源渠道,人们单次的休闲农业旅游消费支出较低,通过自驾车和家人亲朋好友同游是人们对休闲农业出游的一大特点。最后,本文作者在基于研究结论的基础上提出了进一步完善休闲农业旅游经营管理的对策建议。
[Abstract]:Based on the survey data of Nanjing, the author analyzes the leisure agriculture travel behavior of tourists. It is found that the market popularity of leisure agriculture and tourism is relatively high at present. Relaxation of mind and body, promotion of feelings and proximity to nature are the main motivations for people to travel. Based on the nature of leisure agriculture, tourists have the characteristics and rules of short distance and short time to travel to leisure agriculture, so it is difficult for leisure agriculture to be a tourist attraction to attract long distance tourists alone. People generally choose weekends and short holidays to travel. Acquaintances and Internet become the main source of information for tourists to obtain leisure agricultural tourism information. Traveling with family and friends through self-driving is one of the characteristics of leisure agriculture travel. Finally, based on the conclusion of the research, the author puts forward the countermeasures and suggestions to further improve the management of leisure agriculture tourism.
【作者单位】：南京农业大学经济管理学院;金陵科技学院;
【基金】：江苏省高校哲学社会科学研究基金项目“休闲农业游客满意度研究——基于江苏省的调查”(编号:2012SJD630078) 江苏省高校哲学社会科学研究基金项目“网络环境下的口碑再传播研究”(编号:2012SJD630077)的部分研究成果。
【分类号】：F592.7;F327

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