民营资本介入古村镇遗产保护与旅游开发的商业模式研究
发布时间：2018-08-07 12:05
【摘要】：我国历史文化悠久,拥有数量众多的古村镇,它们作为我国宝贵的文化遗产,蕴含着深厚的历史文化底蕴,被誉为经典的民间文化生态“博物馆”、乡村历史文化“活化石”。自上世纪80年代以来,古村镇因其鲜明的资源特色、优美的自然环境及淳朴的生活气息迅速成为人们的旅游热点区域和重要的旅游目的地。 随着更多的古村镇成为当前旅游的热点,由此引发了大规模的、探索性的、粗放式的旅游开发热潮。在这热潮中,外来力量的介入成为了古村镇遗产保护与旅游开发不容忽视的重要变量。而其中,以众多投资商、承包商、商户为主的民营资本作为关键的外来力量,在古村镇旅游遗产保护与旅游保护开发中扮演着越来越重要的角色。这种介入趋势日渐明显,包括介入的领域越来越广、介入的方式越来越多,介入的程度也越来越深,引起的矛盾与问题也随之越来越多。因此,需要理论来指导民营资本合法、合理规范介入古村镇遗产保护与旅游开发,为民营资本的介入提供决策依据,从而规避出现的诸多现实问题。 本文在实地调查与文献研究的基础上,首先梳理了当前民营资本介入古村镇遗产保护与旅游开发的阶段历程及其特点,分析当前民营资本介入的总体态势及其出现的问题,探讨出现这些问题的深层次原因；其次比较研究当前民营资本介入古村镇遗产保护与旅游开发的主要商业模式,细述每个商业模式的运行特点,并对每个商业模式从民营资本和古村镇两个角度进行综合评价：再次综合分析导致不同民营资本介入古村镇遗产保护与旅游开发的影响因素,探索性总结民营资本商业模式选择的影响机制,为民营资本介入提供决策依据；最后结合屏山村实证研究民营资本介入古村镇遗产保护与旅游开发采用的商业模式及其优化路径,以减少遗产保护与旅游开发风险,改善古村镇利益相关者的关系,并针对性地提出鼓励民营资本合法、有效介入屏山村遗产保护与旅游开发的对策建议。
[Abstract]:China has a long history and culture and has a large number of ancient villages and towns. As a valuable cultural heritage of our country, they contain profound historical and cultural background, which are known as the classic folk cultural ecology "Museum", and the "living fossil" of the rural history and culture. Since the 80s of last century, the ancient villages and towns have a beautiful nature because of their distinctive resources. The atmosphere of environment and simple life has rapidly become a popular tourist destination and important tourist destination.
As more ancient villages and villages have become the hot spots of tourism, it has triggered a large-scale, exploratory and extensive tourism development upsurge. In this upsurge, the intervention of foreign forces has become an important variable that can not be ignored in the heritage protection and tourism development of ancient villages and towns. Among them, the private capital based on many investors, contractors and merchants As a key foreign force, it plays a more and more important role in the protection of tourism heritage and tourism protection in ancient villages and towns. This trend of intervention is becoming more and more obvious, including more and more areas of intervention, more and more ways of intervention, more and more intervention, and more and more contradictions and problems. We should guide the legal system of private capital, rationally regulate the heritage protection and tourism development in ancient villages and towns, and provide decision-making basis for the intervention of private capital, so as to avoid many practical problems.
On the basis of field investigation and literature research, this paper first combed the stage and characteristics of the current private capital intervention in Ancient Village Heritage Protection and tourism development, analyzed the general situation and problems of the current private capital intervention, discussed the deep reasons for these problems, and then compared the current private capital. The main business model of the heritage protection and tourism development in ancient villages and towns, detailed description of the operating characteristics of each business model, and the comprehensive evaluation of each business model from two angles of private capital and ancient village: comprehensive analysis of the influence factors of the protection and tourism development of different private capital intervening in ancient villages and towns, exploring the influence factors of the protection and tourism development of the ancient village and town. It summarizes the influence mechanism of the choice of private capital business model, provides the decision-making basis for private capital intervention, and finally combines the Pingshan village to study the business model and the optimization path adopted by private capital in the heritage protection and tourism development of ancient villages and towns, in order to reduce the risk of heritage protection and tourism development, and improve the stakeholders in ancient villages and towns. Finally, the paper puts forward some countermeasures and suggestions to encourage private capital to be legitimate and effectively intervene in the heritage protection and tourism development of Pingshan Village.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2169971
[Abstract]:China has a long history and culture and has a large number of ancient villages and towns. As a valuable cultural heritage of our country, they contain profound historical and cultural background, which are known as the classic folk cultural ecology "Museum", and the "living fossil" of the rural history and culture. Since the 80s of last century, the ancient villages and towns have a beautiful nature because of their distinctive resources. The atmosphere of environment and simple life has rapidly become a popular tourist destination and important tourist destination.
As more ancient villages and villages have become the hot spots of tourism, it has triggered a large-scale, exploratory and extensive tourism development upsurge. In this upsurge, the intervention of foreign forces has become an important variable that can not be ignored in the heritage protection and tourism development of ancient villages and towns. Among them, the private capital based on many investors, contractors and merchants As a key foreign force, it plays a more and more important role in the protection of tourism heritage and tourism protection in ancient villages and towns. This trend of intervention is becoming more and more obvious, including more and more areas of intervention, more and more ways of intervention, more and more intervention, and more and more contradictions and problems. We should guide the legal system of private capital, rationally regulate the heritage protection and tourism development in ancient villages and towns, and provide decision-making basis for the intervention of private capital, so as to avoid many practical problems.
On the basis of field investigation and literature research, this paper first combed the stage and characteristics of the current private capital intervention in Ancient Village Heritage Protection and tourism development, analyzed the general situation and problems of the current private capital intervention, discussed the deep reasons for these problems, and then compared the current private capital. The main business model of the heritage protection and tourism development in ancient villages and towns, detailed description of the operating characteristics of each business model, and the comprehensive evaluation of each business model from two angles of private capital and ancient village: comprehensive analysis of the influence factors of the protection and tourism development of different private capital intervening in ancient villages and towns, exploring the influence factors of the protection and tourism development of the ancient village and town. It summarizes the influence mechanism of the choice of private capital business model, provides the decision-making basis for private capital intervention, and finally combines the Pingshan village to study the business model and the optimization path adopted by private capital in the heritage protection and tourism development of ancient villages and towns, in order to reduce the risk of heritage protection and tourism development, and improve the stakeholders in ancient villages and towns. Finally, the paper puts forward some countermeasures and suggestions to encourage private capital to be legitimate and effectively intervene in the heritage protection and tourism development of Pingshan Village.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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