陕西博物馆产业化开发路径研究
发布时间：2018-08-22 20:39
【摘要】：博物馆是一个国家、城市或地区文化展示的重要载体，是以研究、教育和欣赏为目的并反应社会历史与环境变化过程的场所，具有十分显著的公益性。但是博物馆日常运转需要大量的资金来维持，单一的经费来源成为制约博物馆发展的重要因素。博物馆在进行文化传播的同时应当利用现有资源进行产业化开发，并将所得收入用于博物馆的再发展。随着人们需求结构的升级，，对于博物馆的要求也日益增多，博物馆跟大众的关系日益密切，因此博物馆利用博物馆馆藏资源，开发观众喜欢的文化产品以及文化服务以满足观众的需要也是有必要的。本文从产业经济学中产业结构理论出发，对博物馆产业化开发的主体属性、产业关联、市场营销进行阐述，分析了陕西地区博物馆产业化开发的环境因素、发展阶段、问题及成因，结合台北国立故宫博物馆产业开发中的组织管理经验、藏品影像授权业务开展经验、市场营销经验，对于陕西博物馆产业化开发提出了优化开发主体组织结构、提升开发对象品质、创新市场营销策略三方面的路径选择及资金、政策、人才、平台上的保障建议。
[Abstract]:Museum is an important carrier of cultural display in a country, a city or a region. It is a place for research, education and appreciation and reflects the process of social history and environmental change. However, the daily operation of museums needs a lot of funds to maintain, and a single source of funds has become an important factor restricting the development of museums. The museum should utilize the existing resources for industrialization development while carrying on the cultural dissemination, and use the income to redevelop the museum. With the upgrading of the structure of people's needs, the demand for museums is increasing, and the relationship between museums and the public is getting closer and closer, so museums use museum resources. It is also necessary to develop cultural products and services to meet the audience's needs. Based on the theory of industrial structure in industrial economics, this paper expounds the main attributes, industrial relations and marketing of museum industrialization development, and analyzes the environmental factors and development stage of museum industrialization development in Shaanxi. Problems and causes, combined with the experience of organization and management in the industrial development of Taipei National The Imperial Palace Museum, the experience of carrying out the authorized business of collection image, and the experience of marketing, put forward the optimization of the organization structure of the development subject for the industrialized development of Shaanxi Museum. Improve the quality of the development object, innovative marketing strategy and three aspects of the path choice and funds, policies, talent, platform on the security advice.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G269.27-F
本文编号：2198236
[Abstract]:Museum is an important carrier of cultural display in a country, a city or a region. It is a place for research, education and appreciation and reflects the process of social history and environmental change. However, the daily operation of museums needs a lot of funds to maintain, and a single source of funds has become an important factor restricting the development of museums. The museum should utilize the existing resources for industrialization development while carrying on the cultural dissemination, and use the income to redevelop the museum. With the upgrading of the structure of people's needs, the demand for museums is increasing, and the relationship between museums and the public is getting closer and closer, so museums use museum resources. It is also necessary to develop cultural products and services to meet the audience's needs. Based on the theory of industrial structure in industrial economics, this paper expounds the main attributes, industrial relations and marketing of museum industrialization development, and analyzes the environmental factors and development stage of museum industrialization development in Shaanxi. Problems and causes, combined with the experience of organization and management in the industrial development of Taipei National The Imperial Palace Museum, the experience of carrying out the authorized business of collection image, and the experience of marketing, put forward the optimization of the organization structure of the development subject for the industrialized development of Shaanxi Museum. Improve the quality of the development object, innovative marketing strategy and three aspects of the path choice and funds, policies, talent, platform on the security advice.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G269.27-F
【参考文献】
相关期刊论文 前1条
1 张品;;博物馆文化产业的理论初探[J];前沿;2012年07期
相关硕士学位论文 前1条
1 李金生;博物馆产业化问题初探[D];山东大学;2008年
本文编号：2198236
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