基于文化遗产旅游的大足石刻旅游开发研究

发布时间：2018-09-19 10:38

【摘要】：大足石刻作为与云冈、龙门、敦煌石窟齐名的世界文化遗产，代表了公元9世纪～13世纪世界石窟艺术的最高水平，是长江流域几千年文明的有力见证，可以说，它既是我国石窟艺术的最后一座丰碑，也是人类石窟艺术史上的巅峰之作。近年来，我国旅游产业随着改革开放的深入以及全球经济一体化的推进得到了迅猛发展，，在这样的背景形势下，如何充分利用好大足石刻世遗这个来之不易的宝贵资源，如何把握好世界上人口最多的特大城市里最具国际影响力的文化旅游产品，打造有震撼力的世界级文化旅游精品，对于重庆打造文化旅游品牌、建设经济和文化高地，最大程度的发挥大足石刻在文明传承和文化交流等方面的功能进而启发和指导现代人的生活，具有重要意义。然而针对大足石刻旅游开发的较为系统和深层次的研究却并不多见，因此本文在借鉴旅游开发相关理论的基础上，对大足石刻的旅游开发现状进行了详尽的调查研究，发现它在景区开发、市场开发和可持续发展等三方面还存在一定问题，如它的景区间发展不平衡、旅游产品开发单一，基础设施建设相对滞后、交通瓶颈有待解决，管理体制机制不完善、管理水平有待提升，市场推广手段参差不齐、形象营销与开发建设脱节，资源定位过于狭窄、供需矛盾较为突出等。针对以上现状调查和问题分析，本文对大足石刻旅游开发提出了一些设想。本文认为当从以提升资源层次和发展基础管理建设促进大足石刻旅游景区开发、以动态化的营销战略促进大足石刻旅游市场开发、以资源新定位和空间功能的合作联动促进大足石刻旅游的可持续发展等三个方面着手，把大足石刻旅游提高到新的高度，通过大足石刻的旅游开发从而使得大足经济得以良性发展，佛都的历史文化得以广泛传承。此外，作为文化遗产的大足石刻还具有垄断性、不可替代性和模仿性的特点，这也在提醒人们在对它的旅游开发之余，应有的另外一个态度，即必须遵循可持续发展的目标要求和树立保护性开发的理念。这样才能顺应旅游业作为国民经济新增长点的历史潮流，才能在保护人类文化多样性、复杂性、独特性与旅游开发的平衡发展中，最大限度的发挥大足石刻的文化经济价值，实现大足石刻本身与大足区城市进程的和谐发展。
[Abstract]:Dazu stone carvings, as a world cultural heritage with the same reputation as Yungang, Longmen and Dunhuang grottoes, represent the highest level of world grottoes art in the 9th and 13th centuries, and are a powerful testimony to thousands of years of civilization in the Yangtze River Basin. It is not only the last monument of Chinese grottoes art, but also the pinnacle of human grottoes art history. In recent years, with the deepening of reform and opening up and the promotion of global economic integration, the tourism industry in China has developed rapidly. Under such a background situation, how to make full use of the precious resource of the Dazu Stone carving Age, which is hard-won, How to make a good grasp of the most internationally influential cultural tourism products in the world's most populous megacities, and how to create the world's most powerful world-class cultural tourism boutique, for Chongqing to build its cultural tourism brand and economic and cultural highlands, It is of great significance to give full play to the functions of Dazu stone carvings in civilization inheritance and cultural exchange and to enlighten and guide the life of modern people. However, there are few systematic and deep researches on the tourism development of Dazu stone carvings. Therefore, based on the relevant theories of tourism development, this paper makes a detailed investigation and study on the present situation of tourism development of Dazu stone carvings. It is found that there are still some problems in the three aspects of scenic area development, market development and sustainable development, such as unbalanced development among scenic spots, single development of tourism products, relatively lagged infrastructure construction, and transportation bottleneck to be solved. The management system mechanism is not perfect, the management level needs to be improved, the market promotion means are not uniform, the image marketing and the development and construction are disjointed, the resource orientation is too narrow, the contradiction between supply and demand is more prominent and so on. In view of the above investigation and analysis of problems, this paper puts forward some tentative ideas for the tourism development of Dazu stone carvings. In this paper, we should promote the development of Dazu stone carvings tourist spot by improving the level of resources and developing the basic management, and promote the development of Dazu stone carvings tourism market by dynamic marketing strategy. To promote the sustainable development of Dazu stone carving tourism with the cooperation of new orientation of resources and space function, and to raise the tourism of Dazu stone carvings to a new height. Through the tourism development of Dazu stone carvings, the economy of Dazu was developed healthily, and the history and culture of the Buddha capital were widely passed on. In addition, Dazu stone carvings, as a cultural heritage, are also characterized by monopoly, irreplaceable and imitative nature. This also reminds people of another attitude they should take in addition to their tourism development. That is, we must follow the goal of sustainable development and establish the concept of protective development. Only in this way can we conform to the historical trend of tourism as a new growth point of the national economy, and in order to maximize the cultural and economic value of Dazu stone carvings in protecting the balanced development of human cultural diversity, complexity, uniqueness and tourism development. Realizing the harmonious development of Dazu stone carving itself and the urban process of Dazu district.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592

【参考文献】