山东省乡村旅游现状与发展策略研究

发布时间：2018-10-04 21:44

【摘要】：改革开放三十年来,随着我国经济的不断发展和人民生活水平的不断提高,人们对精神文明和文化生活的追求也日趋丰富,城市居民渴望逃离城市去乡村探幽访古、纵情山水、休闲娱乐,因此,乡村旅游在中国兴起并不断发展壮大。根据全国第六次人口普查数据显示,目前,山东省常住人口9879万,其中城市人口5370万。2012年,山东省实现生产总值5万亿元,同比增长9.8%,人均生产总值超过5万元,城镇居民人均可支配收入2.6万元。城市化水平的提升、居民可支配收入的增加,这些都为山东省发展乡村旅游业提供了良好的契机,促进了山东省乡村旅游业的蓬勃发展。本篇文章对乡村旅游、旅游产业链等概念进行了阐述,对国内外发展乡村旅游成功的案例进行了比较分析,对前人关于乡村旅游的研究进行了进一步梳理,并在此基础上运用文献分析、内容分析、对比分析等方法对山东省发展乡村旅游业开展的优势和当前存在的问题进行了剖析,提出了山东省发展乡村旅游业可采取的对策和建议。山东省发展乡村旅游业具有的优势是区位条件优越、经济发达、居民收入水平高、自然和人文景观丰富,民风淳朴等。但仍有较多问题困扰着山东省乡村旅游业健康、快速、持续发展发展,主要表现在乡村旅游产品不精、基础设施不完善、市场营销不够、经营主体力量弱小、缺乏专业人才等,这些问题严重制约着山东省乡村旅游业的发展。如何突破这些制约,解决好这些问题,不仅对山东省乡村旅游业自身的发展而且对整个山东省农村社会经济的快速、健康、持续发展都具有重大意义。山东省要实现乡村旅游业的进一步发展和繁荣,应采取深度开发乡村旅游产品,提高乡村旅游产品质量；完善乡村旅游的基础设施,提升旅游服务水平；延伸乡村旅游产业链,实现乡村旅游产业链各个环节的良性互动；着力培养乡村旅游的专业人才；加强乡村旅游的市场营销；壮大乡村旅游开发主体,发展现阶段符合山东省实际的乡村旅游合作社等措施。
[Abstract]:In the past 30 years of reform and opening up, with the continuous development of economy and the improvement of people's living standard, people's pursuit of spiritual civilization and cultural life has become increasingly rich, and urban residents are eager to escape from the city to explore the ancient times and indulge in the mountains and rivers. Leisure and entertainment, therefore, the rise of rural tourism in China and continue to grow. According to the data from the sixth national census, at present, Shandong Province has a resident population of 98.79 million, of which the urban population is 53.7 million. In 2012, Shandong Province achieved a gross domestic product of 5 trillion yuan, an increase of 9.8 percent over the same period last year, and a per capita gross domestic product of more than 50,000 yuan. The per capita disposable income of urban residents is 26000 yuan. The improvement of urbanization level and the increase of residents' disposable income provide a good opportunity for the development of rural tourism in Shandong Province and promote the vigorous development of rural tourism in Shandong Province. This article has carried on the elaboration to the rural tourism, the tourism industry chain and so on concept, has carried on the comparative analysis to the domestic and foreign development rural tourism successful case, has carried on the further comb to the predecessor regarding the rural tourism research. On the basis of this, the paper analyzes the advantages and problems existing in the development of rural tourism in Shandong Province by means of literature analysis, content analysis and comparative analysis. The countermeasures and suggestions for the development of rural tourism in Shandong Province are put forward. The advantages of developing rural tourism in Shandong Province are superior location condition, developed economy, high income level, rich natural and humanistic landscape, simple folk style and so on. However, there are still many problems that haunt the healthy, rapid and sustainable development of rural tourism in Shandong Province, which are mainly manifested in poor rural tourism products, imperfect infrastructure, inadequate marketing, weak power of the main body of business, lack of professional personnel, and so on. These problems seriously restrict the development of rural tourism in Shandong Province. How to break through these constraints and solve these problems is of great significance not only to the development of Shandong rural tourism itself but also to the rapid, healthy and sustainable development of the whole rural economy of Shandong Province. In order to realize the further development and prosperity of rural tourism in Shandong Province, it is necessary to develop rural tourism products in depth, improve the quality of rural tourism products, improve the infrastructure of rural tourism, improve the level of tourism services, and extend the rural tourism industry chain. To realize the positive interaction of various links in the rural tourism industry chain; to focus on the training of rural tourism professionals; to strengthen the marketing of rural tourism; to strengthen the main body of rural tourism development; Development of the current stage in line with the actual Shandong Province rural tourism cooperatives and other measures.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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