保定市旅游文化资源传播策略研究
发布时间：2018-11-17 06:48
【摘要】：作为旅游文化资源大市的古城保定，近年来不断放大其作为中国历史文化名城的地位，对各类旅游文化资源也进行了一些有效的保护。保定市拥有丰富的旅游文化资源，但是对外传播上，却没有同步跟上，导致保定市的旅游品牌优势没有同步跟上。从传播学的角度上看，旅游文化属于传播内容；网民、旅游局相关部门、媒体人等均可作为传播主体；媒介通道可以是四大传统媒体，也可以是网络、手机终端等新型媒体。在保定市，目前能够对该市旅游文化进行深度传播的主流媒体主要还是报纸，在报纸上又主要是以《燕赵都市报》和《保定晚报》为主。《燕赵都市报》作为河北省级媒体，在传播范围和策划力上略强于《保定晚报》，本文正是选择了前者作为研究范本。保定市旅游文化的传播涉及方方面面，本文在研究点是通过媒体的旅游报道策划来侧面反映保定市旅游文化传播的现状及所出现的问题。 在内容的选择上，笔者以保定市的古迹旅游文化、民俗旅游文化和红色旅游文化三方面作为研究对象。通过媒体对保定市这三方面旅游文化内容的传播，来研究媒体对旅游文化传播的重点，同时，根据以往的媒体报道，提出一些建议，如加强保定市加强红色旅游文化传播的整体形象设计、加强对古迹旅游文化的深度传播、依托信息优势推动民俗文化的比较传播等。目前，保定市区完成“莲池后三景”复建，，再现“莲池十二景”；以总督署、古莲池、大慈阁、钟楼等历史文化景点为核心，配套餐饮、商购、文化娱乐、居住等相关产业，将建设成为全市的旅游龙头区域。保定市具有如此优良的先天条件，但是在河北省的相关媒体上，却没有充分做到对其旅游资源的深入、持续传播，甚至表现出旅游新闻就是与旅游相关的事件传播，即使是在旅游新闻事件的传播上，也缺乏应有的大型策划，将旅游文化资源作为背景进行全面介绍，导致人们只知有其事，不知其历史。本文旨在通过横向范围对比和纵向历史对比，对媒体提出了诸如加强整体旅游文化形象设计传播、对旅游文化事件进行深度传播和加强旅游文化与临城的对比传播等建议。
[Abstract]:Baoding, an ancient city of great tourist and cultural resources, has continuously enlarged its status as a famous historical and cultural city in China in recent years, and has also carried on some effective protection to all kinds of tourist cultural resources. Baoding City has abundant tourism cultural resources, but it has not kept pace with the external communication, which leads to Baoding's tourism brand advantage not keeping pace with it. From the perspective of communication, tourism culture belongs to the content of communication; Internet users, tourism bureau departments, media people and so on can be taken as the main body of communication; the media channel can be four traditional media, also can be the network, mobile phone terminal and other new media. In Baoding, the mainstream media that can spread the tourist culture in the city at present are mainly newspapers, and in the newspapers they are mainly "Yanzhao Metropolis Daily" and "Baoding Evening News." Yanzhao Metropolitan Daily "is the Hebei level media. It is better than Baoding Evening News in the scope of communication and planning, so this paper chooses the former as the research model. The communication of tourism culture in Baoding is related to all aspects. The research point of this paper is to reflect the present situation and problems of tourism culture communication in Baoding through the tourism report planning of media. In terms of content selection, the author takes Baoding's historic tourism culture, folklore tourism culture and red tourism culture as the research objects. Through the dissemination of the three aspects of tourism culture in Baoding City by the media, the emphasis of the media on the communication of tourism culture is studied. At the same time, according to the previous media reports, some suggestions are put forward. Such as strengthening Baoding City to strengthen the overall image design of the dissemination of red tourism culture, strengthen the deep dissemination of historic tourism culture, rely on the advantages of information to promote the comparative dissemination of folk culture, and so on. At present, Baoding urban area completed the "lotus pond after the three scenes" reconstruction, the reproduction of "lotus pool 12 scenes;" With the center of the historical and cultural scenic spots such as the Inspector General's Office, Gulianchi, Taci GE, Bell Tower and so on, the related industries such as catering, commercial purchase, cultural entertainment, residence and so on, will be built into the leading tourism areas of the city. Baoding City has such excellent innate conditions, but in the relevant media in Hebei Province, it has not done enough to deepen and continue to spread its tourism resources, even showing that tourism news is the dissemination of tourism-related events. Even in the spread of tourism news events, there is also a lack of large-scale planning, tourism cultural resources as a background for a comprehensive introduction, resulting in people only know things, do not know its history. This paper aims to put forward some suggestions to the media, such as strengthening the design and communication of the overall tourism cultural image, deepening the dissemination of tourism cultural events and strengthening the contrast between tourism culture and the city through horizontal and vertical historical comparison.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G127;F592.7
本文编号：2336828
[Abstract]:Baoding, an ancient city of great tourist and cultural resources, has continuously enlarged its status as a famous historical and cultural city in China in recent years, and has also carried on some effective protection to all kinds of tourist cultural resources. Baoding City has abundant tourism cultural resources, but it has not kept pace with the external communication, which leads to Baoding's tourism brand advantage not keeping pace with it. From the perspective of communication, tourism culture belongs to the content of communication; Internet users, tourism bureau departments, media people and so on can be taken as the main body of communication; the media channel can be four traditional media, also can be the network, mobile phone terminal and other new media. In Baoding, the mainstream media that can spread the tourist culture in the city at present are mainly newspapers, and in the newspapers they are mainly "Yanzhao Metropolis Daily" and "Baoding Evening News." Yanzhao Metropolitan Daily "is the Hebei level media. It is better than Baoding Evening News in the scope of communication and planning, so this paper chooses the former as the research model. The communication of tourism culture in Baoding is related to all aspects. The research point of this paper is to reflect the present situation and problems of tourism culture communication in Baoding through the tourism report planning of media. In terms of content selection, the author takes Baoding's historic tourism culture, folklore tourism culture and red tourism culture as the research objects. Through the dissemination of the three aspects of tourism culture in Baoding City by the media, the emphasis of the media on the communication of tourism culture is studied. At the same time, according to the previous media reports, some suggestions are put forward. Such as strengthening Baoding City to strengthen the overall image design of the dissemination of red tourism culture, strengthen the deep dissemination of historic tourism culture, rely on the advantages of information to promote the comparative dissemination of folk culture, and so on. At present, Baoding urban area completed the "lotus pond after the three scenes" reconstruction, the reproduction of "lotus pool 12 scenes;" With the center of the historical and cultural scenic spots such as the Inspector General's Office, Gulianchi, Taci GE, Bell Tower and so on, the related industries such as catering, commercial purchase, cultural entertainment, residence and so on, will be built into the leading tourism areas of the city. Baoding City has such excellent innate conditions, but in the relevant media in Hebei Province, it has not done enough to deepen and continue to spread its tourism resources, even showing that tourism news is the dissemination of tourism-related events. Even in the spread of tourism news events, there is also a lack of large-scale planning, tourism cultural resources as a background for a comprehensive introduction, resulting in people only know things, do not know its history. This paper aims to put forward some suggestions to the media, such as strengthening the design and communication of the overall tourism cultural image, deepening the dissemination of tourism cultural events and strengthening the contrast between tourism culture and the city through horizontal and vertical historical comparison.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G127;F592.7
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