森林公园养生旅游产品开发策略研究

发布时间：2019-01-07 20:13

【摘要】：森林公园优越的自然资源和良好的生态环境是养生旅游最理想的场所。充分利用资源开发养生旅游产品,是增加森林公园旅游的吸引力、竞争力,实现旅游可持续发展的重要途径。综合目前国内森林公园养生旅游产品开发的理论实践研究和产品类型分析,认为森林公园养生旅游产品开发还存在着社会认知度有待提高、产品开发单一、养生旅游基础设施建设不够完善、对森林公园生态环境可能产生负面影响等问题。在充分考虑开发与保护相结合、旅游者需求为导向、因地制宜、特色开发、分步开发等养生旅游产品开发原则的基础上,从森林公园的养生旅游品牌和产品类型创新、养生旅游市场营销策略创新、完善养生旅游基础设施建设、开发养生旅游产品的生态保护措施等方面提出建议和策略。
[Abstract]:Forest park's superior natural resources and good ecological environment are ideal places for health tourism. Making full use of resources to develop tourism products is an important way to increase the attraction and competitiveness of forest park tourism and to realize the sustainable development of tourism. Based on the theoretical and practical research and product type analysis on the development of forest park health tourism products in China, it is concluded that there is still a social awareness to be improved in the development of forest park health tourism products, and the product development is single. The construction of health tourism infrastructure is not perfect, which may have a negative impact on the ecological environment of forest parks. On the basis of fully considering the combination of development and protection, tourists' demand-oriented, adapting measures to local conditions, characteristic development, step by step development and other principles of developing health tourism products, the brand and product types of health preservation tourism in forest parks are innovated. Some suggestions and strategies are put forward in this paper, such as the innovation of marketing strategy, the improvement of infrastructure construction and the development of ecological protection measures for health preservation tourism products.
【作者单位】：东北林业大学野生动物资源学院;东北林业大学文法学院;
【基金】：黑龙江省青年科学基金项目“凉水国家级自然保护区森林养生旅游资源研究”(QC2010033)
【分类号】：F592.7

【参考文献】