凯里民俗旅游者动机、感知和满意度的实证研究
发布时间：2019-03-19 08:10
【摘要】：近年来民俗旅游得到了快速发展,在文化旅游中所占比例日益增大,越来越受到旅游者的青睐。贵州省凯里市作为以苗族、侗族为主的多民族聚居城市,具有独特丰富的民俗资源,苗侗文化多姿多彩,民族风情浓郁,民俗建筑独具一格,是一个有着良好发展基础的民俗旅游目的地。 本文以凯里民俗旅游者为调查研究对象,在回顾民俗旅游、游客动机、游客感知和游客满意度的相关研究文献综述的基础上,用市场调查的方式获取一手数据。首先主要通过对凯里民俗旅游者动机与他们特征变量之间的显著关系及他们对凯里民俗旅游的感知进行研究,其次也对凯里民俗旅游者满意度与他们特征变量之间显著关系做了一定的研究,进而从民俗旅游者角度多层面地了解凯里民俗旅游发展现状和存在的问题,评估凯里民俗旅游发展的优势,提出科学合理且具有针对性的未来发展策略和建议。希望能帮助凯里理清民俗旅游开发思路,找到着力点,取得突破点,为做大做强民俗旅游,推动民族地区旅游业的发展提供一定的借鉴作用。全文共分为五章： 第一章是凯里民俗旅游者动机、感知和满意度的研究绪导论。本章分别介绍了研究背景、选题意义、研究思路及研究创新点。 第二章是凯里民俗旅游者动机、感知和满意度的研究综述。本章分别对民俗旅游、游客动机、感知及满意度进行了文献研究,并对国内外文献的研究异同进行了归纳对比。 第三章是对凯里民俗旅游者动机、感知和满意度的研究方法。本章介绍了数据处理的定量方法,并说明了从问卷调研数据出发所使用到的具体分析方法。 第四章是游客对凯里民俗旅游者动机、感知和满意度的实证研究结果,包括对民俗旅游者人口统计学特征和基本情况的描述性分析,和因子分析、方差分析等分析结果,并提出相应的营销策略。 第五章是游客对凯里民俗旅游者动机、感知和满意度的研究结论,总结了本文主要观点及研究发现,同时指出本文的局限性及今后努力的方向。
[Abstract]:In recent years, folk tourism has been developed rapidly, the proportion of cultural tourism is increasing day by day, more and more tourists favor. Kaili City, Guizhou Province, as a multi-ethnic city with Miao nationality and Dong nationality as the mainstay, has unique and rich folk custom resources. Miao Dong culture is colorful, ethnic customs are rich, and folk architecture is unique. Is a well-developed folk tourism destination. On the basis of reviewing the literature review on folk tourism, tourists' motivation, tourists' perception and tourists' satisfaction, this paper takes Kaili folk tourists as the research object, and obtains the first-hand data by the way of market survey. First of all, through the study of the significant relationship between the motivation of Kaili folk tourists and their characteristic variables, as well as their perception of Kaili folk tourism, Secondly, the author makes some research on the relationship between the satisfaction degree of Kaili folk tourists and their characteristic variables, and then from the perspective of folk tourists to understand the current situation and existing problems of the development of Kaili folk tourism. This paper evaluates the advantages of Kaili's folk tourism development, and puts forward some scientific and reasonable strategies and suggestions for the development of Kaili's folk tourism in the future. It is hoped that it can help Kaili to clear up the ideas of folk tourism development, find the focal point and get a breakthrough point, which can provide some reference for the development of folk tourism and promote the development of tourism in ethnic minority areas. The thesis is divided into five chapters: the first chapter is the introduction to the motivation, perception and satisfaction of Kaili folk tourists. This chapter introduces the research background, the significance of the topic, the research ideas and innovation points. The second chapter is a survey of the motivation, perception and satisfaction of Kaili folk tourists. This chapter makes a literature study on folk tourism, tourists' motivation, perception and satisfaction, and compares the similarities and differences between domestic and foreign literature. The third chapter is to study the motivation, perception and satisfaction of Kaili folk tourists. This chapter introduces the quantitative method of data processing, and explains the specific analysis method used from the questionnaire survey data. The fourth chapter is an empirical study of tourists' motivation, perception and satisfaction with Kaili folk tourists, including descriptive analysis of demographic characteristics and basic situation of folk tourists, factor analysis, variance analysis, etc. And put forward the corresponding marketing strategy. The fifth chapter is the conclusion of the study on the motivation, perception and satisfaction of Kaili folk tourists, summarizes the main points and findings of this paper, and points out the limitations of this paper and the direction of efforts in the future.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
本文编号：2443346
[Abstract]:In recent years, folk tourism has been developed rapidly, the proportion of cultural tourism is increasing day by day, more and more tourists favor. Kaili City, Guizhou Province, as a multi-ethnic city with Miao nationality and Dong nationality as the mainstay, has unique and rich folk custom resources. Miao Dong culture is colorful, ethnic customs are rich, and folk architecture is unique. Is a well-developed folk tourism destination. On the basis of reviewing the literature review on folk tourism, tourists' motivation, tourists' perception and tourists' satisfaction, this paper takes Kaili folk tourists as the research object, and obtains the first-hand data by the way of market survey. First of all, through the study of the significant relationship between the motivation of Kaili folk tourists and their characteristic variables, as well as their perception of Kaili folk tourism, Secondly, the author makes some research on the relationship between the satisfaction degree of Kaili folk tourists and their characteristic variables, and then from the perspective of folk tourists to understand the current situation and existing problems of the development of Kaili folk tourism. This paper evaluates the advantages of Kaili's folk tourism development, and puts forward some scientific and reasonable strategies and suggestions for the development of Kaili's folk tourism in the future. It is hoped that it can help Kaili to clear up the ideas of folk tourism development, find the focal point and get a breakthrough point, which can provide some reference for the development of folk tourism and promote the development of tourism in ethnic minority areas. The thesis is divided into five chapters: the first chapter is the introduction to the motivation, perception and satisfaction of Kaili folk tourists. This chapter introduces the research background, the significance of the topic, the research ideas and innovation points. The second chapter is a survey of the motivation, perception and satisfaction of Kaili folk tourists. This chapter makes a literature study on folk tourism, tourists' motivation, perception and satisfaction, and compares the similarities and differences between domestic and foreign literature. The third chapter is to study the motivation, perception and satisfaction of Kaili folk tourists. This chapter introduces the quantitative method of data processing, and explains the specific analysis method used from the questionnaire survey data. The fourth chapter is an empirical study of tourists' motivation, perception and satisfaction with Kaili folk tourists, including descriptive analysis of demographic characteristics and basic situation of folk tourists, factor analysis, variance analysis, etc. And put forward the corresponding marketing strategy. The fifth chapter is the conclusion of the study on the motivation, perception and satisfaction of Kaili folk tourists, summarizes the main points and findings of this paper, and points out the limitations of this paper and the direction of efforts in the future.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7
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