洞庭湖生态经济区农产品区域品牌建设研究

发布时间：2018-04-13 11:16

本文选题：产业集群 + 农产品区域品牌　；参考：《中南林业科技大学》2014年硕士论文

【摘要】：区域内产业集群发展到一定程度就会出现农产品区域品牌。它是在某一区域内由众多农业企业所共同享有的,能给企业带来巨大的社会经济利益的无形资产。产业集群与区域品牌之间相互依存、相互促进,区域经济和产业发展的强劲动力。农产品区域品牌俨然成为现代农业走向区域化、规模化和特色化的主要途径,创建农产品区域品牌是提高农产品竞争力、提高农民收入的重要手段。洞庭湖生态经济区作为中国的鱼米之乡,有着得天独厚的自然资源,具备创建农产品区域品牌的优势条件。但现阶段洞庭湖生态经济区农产品区域品牌的建设现状并不尽如人意,农产品区域品牌国内外同类品牌相比在其销售规模、品牌知名度、市场竞争力上还存在着很大的差距。为了更好的促进洞庭湖生态经济区农业经济发展,本文通过梳理国内外对农产品区域品牌现状,引用集群理论、公共产品理论和品牌资产理论对农产品区域品牌做了界定。通过分析洞庭湖生态经济区农产品区域品牌建设的现状,以集群理论、公共产品理论和品牌资产理论为基础,建立农产品区域品牌模型,对农产品区域品牌建设的相关维度进行具体分析,并设计调查问卷,通过问卷调查收集相关资料,对资料进行分析,验证模型假设,从而得出影响农产品区域品牌建设的相关因素。并就相关研究结果针对洞庭湖生态经济区农产品区域品牌建设提供相关对策建议。
[Abstract]:Regional industrial cluster development to a certain extent there will be a regional brand of agricultural products. It is in a certain area by many agricultural enterprises share together, can bring enormous social and economic benefits to the intangible assets of the enterprise. The interdependence between industrial clusters and regional brand, promote mutually, strong impetus to regional economic and industrial development the regional brand of agricultural products has become the trend of modern agricultural regionalization, the main way of scale and characteristics, to create a regional brand of agricultural products is to improve the competitiveness of agricultural products, an important means to improve the income of farmers.
Dongting Lake ecological economic zone as Chinese Yumizhixiang has richly endowed by nature natural resources have the advantage conditions to create regional brand of agricultural products. But the construction of the present status of Dongting Lake Ecological Economic Zone regional brand of agricultural products is not satisfactory, regional brand of agricultural products at home and abroad compared to the brand in its sales scale, brand awareness, market competitiveness there is still a big gap. In order to better promote the development of agricultural economy in Dongting Lake Ecological Economic Zone, this paper summarizes the research on the status quo of regional brand of agricultural products, citing the cluster theory, public goods theory and brand equity theory defines the regional brand of agricultural products. Through the analysis of the status of the Dongting Lake Ecological Economic Zone in the construction of regional brand of agricultural products the cluster theory, public goods theory and brand equity theory, the establishment of regional brand of agricultural products on the model. The correlation dimension of regional brand construction of agricultural products were analyzed, and the design of the questionnaire, collect relevant information through questionnaire survey, data analysis, verify the assumption of the model, so that the related factors affecting the construction of regional brand of agricultural products. And the related research results for the Dongting Lake Ecological Economic Zone agricultural regional brand construction provides related countermeasures advice.

【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F323.5

【参考文献】