医院市场营销审计初探

发布时间：2018-03-01 03:25

  本文关键词： 市场营销组合 营销审计 营销活动 民营医院 目标市场 现代内部审计 医疗市场竞争 实际工作 全过程 市场营销战略　出处：《财会通讯》2009年07期 　论文类型：期刊论文

【摘要】：正目前,我国医疗市场竞争日趋激烈,许多医院为了在竞争中求得生存和发展,纷纷进行了各种形式的市场营销,并取得了一定的成效。但与此同时,他们也面临一些困惑,尤其是如何全面、有效、系统地评价医院的市场营销活动,成为不少医院管理者迫切解决的问题。在实际工作中,若将现代内部审计引入医院的市场营销全过程,问题便可迎刃而解。
[Abstract]:At present, the competition in our medical market is becoming more and more fierce. In order to survive and develop in the competition, many hospitals have carried out various forms of marketing, and achieved certain results. But at the same time, they also face some confusion. In particular, how to evaluate the marketing activities of hospitals in a comprehensive, effective and systematic manner has become an urgent problem for many hospital managers. In practical work, if modern internal audit is introduced into the whole marketing process of hospitals, The problem can be easily solved.
【作者单位】： 江西省胸科医院;
【分类号】：R197.32;F239.6
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本文编号：1550203