“平台参与投资”与P2P筹资效率——基于拍拍贷平台“拍活宝”数据的经验研究

发布时间：2018-01-05 13:29

本文关键词：“平台参与投资”与P2P筹资效率——基于拍拍贷平台“拍活宝”数据的经验研究　出处：《中国工业经济》2017年04期 　论文类型：期刊论文

【摘要】：随着P2P平台的迅速发展,P2P平台上的投资形式不断发生变化,借款人的借款成功率也因此大大提高。在借款成功率得以保证的前提下,借款人的筹资效率也就变得越发重要。提高借款人的筹资效率,不但可以提高借款人的满意度,还可以加快平台中的资金流动,提高平台盈利,推动平台发展。本文着眼于"平台参与投资"这一新型投资模式,以拍拍贷平台的"拍活宝"数据为研究对象,通过实证分析,对平台参与度如何影响借款人筹资效率进行研究。本文发现,一定程度的平台参与可以显著缩短借款人的筹资时间,提高借款人的筹资效率;对于小额借款和大额借款而言,平台参与对其加速作用并无显著差异;同样,对于低风险和高风险借款而言,平台参与对其加速作用也无显著差异。本文还发现,平台参与度不宜过多,过多的平台参与反而会降低借款人的筹资效率。
[Abstract]:With the rapid development of P2P platform, the investment forms on P2P platform are constantly changing, and the loan success rate of borrowers is also greatly improved. The borrower's financing efficiency also becomes more and more important. Improving the borrower's financing efficiency can not only improve the borrower's satisfaction, but also accelerate the capital flow in the platform and increase the platform's profit. To promote the development of platform. This paper focuses on the "platform to participate in investment", a new investment model, taking PPDAI platform's "patting live treasure" data as the research object, through the empirical analysis. This paper studies how the participation of the platform affects the financing efficiency of the borrower. This paper finds that a certain degree of platform participation can significantly shorten the borrower's fund-raising time and improve the borrower's fund-raising efficiency; For small loans and large loans, there is no significant difference in the accelerated role of platform participation; Similarly, for low risk and high risk borrowing, there is no significant difference between platform participation and acceleration. This paper also found that the platform participation should not be too much. Excessive platform participation will reduce the borrower's funding efficiency.
【作者单位】：中南大学商学院;中山大学国际金融学院;
【基金】：国家自然科学基金面上项目“数字信息资源供应链信息共享激励机制研究”(批准号71373288);国家自然科学基金国际重大合作项目“基于行为的电子商务研究”(批准号71210003)
【分类号】：F724.6;F832.4
【正文快照】： 一、问题提出随着互联网技术的飞速发展,互联网金融的规模日渐壮大,而P2P借贷(Peer-to-Peer Lending)作为互联网金融的重要组成部分之一,也越来越趋向成熟。P2P网络借贷是互联网金融创新的产物,它直接以互联网为媒介完成借贷双方的交易,具有不以传统银行为媒介、小金额等鲜明

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