包头地区汽车露营地项目投资决策分析

发布时间：2018-01-30 03:16

本文关键词： 汽车露营地项目成本--效益投资决策分析　出处：《内蒙古科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着我国国民收入的快速增长和旅游消费观念的逐步转变以及全国高速公路网的进一步完善，居民自驾游和自助游已成为旅游的主流方式之一。全面为自驾游和自助游提供服务的汽车露营地项目就应运而生。汽车露营地项目是融合了体育产业、文化产业、旅游产业于一体的新型的综合性商业地产开发项目。本文运用成本--效益的投资决策分析理论和方法，从汽车露营地的概念出发，分析了该项目的国际、国内背景及目前发展状况，论述了在包头地区建设汽车露营地项目的市场必要性；通过调研，综合分析了包头地区的基础条件优势和消费市场状况，论述了项目的前景；最后从项目的盈利能力、抗风险能力、社会效益、环境保护等方面进一步论证了项目的可行性。本文还对项目提出了可持续发展和运行管理的建议。研究结果表明，汽车露营地项目市场前景良好，项目具有很强的市场竞争力、良好的市场经济效益、很强的市场抗风险能力以及良好的社会效益和环境效益。综合结论为：在包头地区投资建设汽车露营地项目是可行的。
[Abstract]:With the rapid growth of China's national income and the gradual change of the concept of tourism consumption and the further improvement of the national highway network. Residents' self-driving and self-guided tours have become one of the mainstream ways of tourism. The car camp project which provides services for self-driving and self-visiting has come into being. The car camp project is a combination of the sports industry. Cultural industry, tourism industry in one of the new comprehensive commercial real estate development project. Based on the theory and method of cost-benefit investment decision analysis, this paper analyzes the international, domestic background and current development of the project from the concept of car campsite. This paper discusses the market necessity of building car campsite project in Baotou area. Through investigation and investigation, this paper comprehensively analyzes the advantages of basic conditions and consumption market in Baotou area, and discusses the prospect of the project. Finally, the feasibility of the project is further demonstrated from the aspects of profitability, risk resistance, social benefit and environmental protection, etc. Suggestions for sustainable development and operation management of the project are also put forward in this paper. The results show that the market prospect of the car campsite project is good, the project has a strong market competitiveness and good market economic benefits. The comprehensive conclusion is that it is feasible to invest in the construction of car campsite in Baotou area.
【学位授予单位】：内蒙古科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU71;F299.23

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