基于企业文化的万科展馆展陈设计研究

发布时间：2018-02-01 17:10

本文关键词： 企业文化核心价值企业展馆展陈设计　出处：《沈阳航空航天大学》2014年硕士论文　论文类型：学位论文

【摘要】：企业展馆是企业发展过程中的必然产物，是企业文化的物化体现。欧美国家和日本早在上世纪就开始兴起建立企业展馆，以提升企业形象，增强企业竞争力。国内在近几年也相继建立了众多的企业或行业展馆，但还存在着符号和标语堆砌的现象，难以与新条件下的企业文化表达诉求相适应，因而有必要对企业展馆设计进行重新认识和定位。本文首先在市场调研的基础上，明确研究的内容和方向，然后分别从价值层面、行为层面和物质层面完成对万科企业文化的解读，并分析万科企业的市场环境，得出万科的未来发展策略，最终完成万科企业文化的动态定义。通过典型案例分析，以主题性表达形成对企业展馆展陈设计的新见解和新思路，最后通过万科企业展馆展陈的设计实践，具体阐述了万科企业文化的表达方式。本文创新点在于从企业展馆展陈设计的视角去对企业文化的表达方式进行研究和探索，通过品牌解读、市场环境分析、竞争力分析等不同方面，形成对企业文化的动态认知，完成企业文化主题性的表达。在案例分析的基础上完成对企业展馆的设计理念、选址意义、设计定位、空间设计、平面布局、展陈设计等的实践和阐述，最后得出建设性的研究结论，为将来的设计提供必要的理论支持，为后续的研究做好铺垫。
[Abstract]:The enterprise is the inevitable product in the process of enterprise development, is a manifestation of corporate culture. Europe and the United States and Japan early in the last century began to establish corporate pavilions, to enhance corporate image, enhance the competitiveness of enterprises in China. In recent years have also established many enterprises or industry exhibition, but there are also symbols the slogan and stack phenomenon, difficult and new conditions of corporate culture to adapt to the demands of expression, so it is necessary to understand and re positioning of the enterprise pavilion design.
Firstly, on the basis of market research, define the content and direction of the research, and then from the value level, behavior level and material level to complete the interpretation of 170000 enterprise culture, and analysis of Vanke's market environment, the future development strategy that Vanke, eventually completed dynamic definition of 170000 enterprise culture. Through the analysis of typical cases with the theme, expression of the formation of new insights and new ideas of enterprise pavilion exhibition design, exhibition design exhibition hall finally Vanke practice Chen, elaborates the expression of 170000 enterprise culture.
The innovation of this paper is from the enterprise pavilion exhibition design from the perspective of expression of corporate culture research and exploration, through the interpretation of the brand, market environment analysis, competitive analysis and other aspects, to form a dynamic understanding of corporate culture, corporate culture theme expression. Based on case analysis to complete the design concept the significance of enterprise location, design, space design, plane layout, and expounds the practice of exhibition design, finally draws the conclusion of constructive and necessary to provide theoretical support for future design, pave the way for subsequent research.

【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F713.83;F299.233.4

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