DS房产公司养老地产项目可行性研究

发布时间：2018-03-04 23:04

本文选题：养老地产　切入点：区位　出处：《湘潭大学》2014年硕士论文　论文类型：学位论文

【摘要】：在世界人口老龄化的大趋势下，中国呈现出老龄人口多、增长速度快的特点。宁波市第六次全国人口普查数据表明，宁波市常住人口中60岁及以上人口为100.8171万人，占总人口的13.26㳠，，65岁及以上人口为65.4750万人，占总人口的8.61㳠，正处于人口老龄化加速发展的初期阶段。预计2019年和2029年，老年人口比重将达到25％和33％。2015年老龄化水平为22.1%，老人数将达到132.81万人，全面进入老龄化社会。同时，宁波区位优势明显，经济基础良好，人文底蕴深厚，房地产高速发展的时代已经结束，具备发展高端休闲养老地产项目的现实基础。同时就DS集团自身来说重资产项目已经很难取得高回报，建设一个标志性的高端休闲养老地产是企业转型升级的契机。本论文以公司的东钱湖412项目进行可行性研究，找出宁波发展高端休闲养老地产项目需要关注的要点和问题。本论文以项目背景和研究意义开篇，其次详细分析项目投资环境和宁波市场基本状况，点出在宁波发展高端休闲养老地产项目的现实基础。接下来，本文通过项目选址点出高端休闲养老地产的选址原则，不同的区域的比较优势，指出选址东钱湖区域发展高端休闲养老地产项目的科学性。第四部分具体阐述项目的定位、产品规划方案、项目SWOT分析、项目建设安排和具体的运作安排，对项目做了较为完整的解读。第五部分针对项目具体指标和工程建设方案，分析项目成本和资金筹措方案。最后，通过前面完整阐述项目各个方面情况，指出项目对宁波、对东钱湖、对企业自身以及对养老产业的深远影响，并客观进行风险分析，提出风险控制的手段和措施。通过可行性分析，虽然资金压力比较大，但是项目还是可行的。项目还需注重以下方面，前期策划需要更详实精准，战略资源引入更为严谨，开发建设过程中在注重后期运营效果的同时严格成本控制，后期的可持续经营注重服务的品质和精神价值的体现。
[Abstract]:Under the trend of aging of the world population, China has a large aging population and a rapid growth rate. According to the 6th National Census of Ningbo, the resident population of Ningbo City aged 60 and above is one million eight thousand and one hundred and seventy-one , accounting for 13.26% of the total population. The population aged 65 and above is 654,750, accounting for 8.61% of the total population. In 2019 and 2029, the proportion of the elderly population is expected to reach 25% and 330.The aging level in 2015 will be 22.1. the number of the elderly will reach one million three hundred and twenty-eight thousand and one hundred , and the population will enter an aging society in all its aspects. Ningbo has a clear geographical advantage, a sound economic base, a profound cultural heritage, and the era of rapid real estate development has ended. At the same time, it is difficult for DS Group to make a high return on heavy assets project. Building an iconic high-end leisure pension real estate is an opportunity for enterprises to transform and upgrade. In this paper, the feasibility of Dongqianhu 412 project is studied to find out the key points and problems to be paid attention to in the development of high-end leisure pension real estate project in Ningbo. Secondly, it analyzes the investment environment of the project and the basic situation of Ningbo market in detail, points out the realistic foundation of developing high-end leisure old-age real estate project in Ningbo. The comparative advantages of different regions, pointing out the scientific nature of developing high-end leisure pension real estate projects in the Dongqanhu area. 4th part describes the location of the project, product planning scheme, project SWOT analysis, The project construction arrangement and the concrete operation arrangement, has made the quite complete explanation to the project. 5th part aimed at the project concrete target and the project construction plan, analyzed the project cost and the fund raising plan. Finally, In this paper, the author points out the profound influence of the project on Ningbo, Dongqian Lake, the enterprise itself and the industry of the aged, and analyzes the risk objectively, and puts forward the means and measures of risk control. Through feasibility analysis, although the funding pressure is relatively high, the project is still feasible. The project also needs to pay attention to the following aspects: early planning needs to be more detailed and accurate, and strategic resources to be introduced more rigorously. In the process of development and construction, we should pay attention to the late operation effect and strict cost control at the same time, and pay attention to the embodiment of service quality and spiritual value in the later sustainable operation.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23;D669.6

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