基于FDI理论的外资旅行社在华投资与运营策略研究

发布时间：2018-03-09 21:38

本文选题：外商直接投资　切入点：投资区位　出处：《中国海洋大学》2014年硕士论文　论文类型：学位论文

【摘要】：旅游业对外开放的程度逐步加大，旅游市场的逐渐成熟，我国旅游市场吸引了大量外商投资。外商直接投资进入到我国的酒店行业、旅行社行业，有益于行业的整体发展。外资旅行社在华投资已形成一定规模，但是国内对其研究基本都集中在对国内旅行社的影响和应对策略方面，没有进行更加深入具体的研究。本文主要采用地理数学研究方法和软件来分析外资旅行社的投资规模和投资区位，运用数理统计研究方法和统计分析软件来研究外资旅行社的投资与我国旅游经济之间的相关性。首先，分析了研究的背景和研究的理论和实践意义，提出了研究的目的。在总结概述了国内外学者对外商直接投资与旅行社相关的研究进程和成果的基础上，理清研究思路以及所采用的研究方法和技术路线，概括研究的可行性。进而界定了外商直接投资、三资旅行社的概念，分析我国对外资准入的制度，以及集聚经济与FDI区位决策之间的关联。根据国内的实际情况和外商直接投资的现状，总结了影响外资旅行社投资的外部因素和内部因素。在此基础上，采用地理数学研究方法，主要分析了外资旅行社投资的区域分布结构，在空间布局上呈凝聚型，，集中程度较高，与我国旅游客源市场和旅游资源市场的地理联系率高。运用协整检验和格兰杰因果关系检验进一步分析了外资旅行社投资与国内旅游经济的关联，得出两个变量之间的长期关系。分类研究外资旅行社出入境旅游业务、国内旅游业务及与国内旅行社不同的旅游产品。在前文基础上总结了外资旅行社三大发展战略导向以及在我国的经营策略，并预测外资旅行社在投资规模地域及类型方面发的展趋势。提出外资旅行社发展经验对国内旅行社发展的启示，从旅行社的运营模式、市场业务、品牌服务和人才方面进行改进，来完善内资旅行社的发展。
[Abstract]:With the opening up of tourism to the outside world and the gradual maturity of the tourism market, the tourism market in China has attracted a lot of foreign investment. Foreign direct investment has entered the hotel industry and the travel agency industry in our country. It is beneficial to the overall development of the industry. Foreign travel agencies have formed a certain scale of investment in China, but the domestic research on the investment has basically focused on the impact on domestic travel agencies and coping strategies. This article mainly uses the geography mathematics research method and the software to analyze the foreign capital travel agency's investment scale and the investment location. The correlation between the investment of foreign travel agencies and the tourism economy in China is studied by means of mathematical statistical research method and statistical analysis software. First of all, it analyzes the background of the research and the theoretical and practical significance of the research, and puts forward the purpose of the study. It clarifies the research ideas, research methods and technical routes, summarizes the feasibility of the research, defines the concepts of foreign direct investment and three capital travel agencies, and analyzes our country's system of entry to foreign capital. And the relationship between agglomeration economy and FDI location decision. According to the actual domestic situation and the current situation of foreign direct investment, this paper summarizes the external and internal factors that affect the investment of foreign travel agencies. This paper mainly analyzes the regional distribution structure of the investment of foreign travel agencies by using the method of geographical mathematics research. The regional distribution of foreign travel agencies is condensed and the degree of concentration is relatively high. This paper analyzes the relationship between foreign travel agency investment and domestic tourism economy by using cointegration test and Granger causality test. The long-term relationship between the two variables is obtained. The paper classifies the inbound and outbound tourism business of foreign travel agencies, domestic tourism business and different tourism products from domestic travel agencies. On the basis of the above, the paper summarizes the three strategic directions of the development of foreign travel agencies and their management strategies in China. It also predicts the development trend of foreign travel agencies in the area and type of investment, and puts forward the enlightenment of the development experience of foreign travel agencies to the development of domestic travel agencies, from the operation mode of travel agencies, market business, Brand service and talent improvement to improve the development of domestic travel agencies.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.6;F276.43;F592.6

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