西安市文化旅游地产开发模式的选择与评价

发布时间：2018-03-15 04:35

本文选题：文化旅游地产　切入点：开发模式　出处：《西安建筑科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：近些年以来，房地产行业面临着开发类型及模式的创新和转型。文化旅游地产这一崭新的地产开发模式，为文化业、旅游业和房地产业的共同发展提供了一个良好的平台，并随之成为广受关注的焦点。但根据查阅到的国内外文献资料来看，专门针对文化旅游地产做研究的比较少见。基于此，本论文就西安市文化旅游地产项目开发模式的选择与评价进行了研究。本论文首先简要地介绍了文化旅游地产的发展背景及研究的必要性。在参考我国学者对文化旅游地产和旅游地产有关研究的基础上，从文化旅游开发的视角界定了文化旅游地产的概念。通过分析文化旅游地产的特点和发展现状，，将文化旅游地产的开发模式划分为五类，包括：借助原有建筑文化保护开发的休闲旅游地产、借助地脉文化开发的旅游商务地产、借助地脉文化开发的住宅地产、现代文化创新开发的休闲旅游地产和综合型文化旅游地产。基于此，科学分析了文化旅游地产不同开发模式的主要影响因素，采用Delphi法，确立了开发模式选择与评价的指标体系。之后，采用层次分析法、熵技术指标权重修正法和模糊综合评价法等方法构建了文化旅游地产开发模式的选择与评价模型。进一步运用所构建的模型对西安市大明宫遗址区保护改造项目的案例进行实证研究，验证了该模型的可行性。本论文研究结果对西安市文化旅游地产开发模式的选择具有积极的指导意义和一定的参考价值。
[Abstract]:In recent years, the real estate industry is facing the innovation and transformation of the development type and mode. Cultural tourism real estate, a new real estate development model, provides a good platform for the common development of cultural industry, tourism industry and real estate industry. And then became the focus of wide attention. But according to the domestic and foreign literature, the research on cultural tourism real estate is relatively rare. Based on this, This paper studies the selection and evaluation of the development model of cultural tourism real estate projects in Xi'an. Firstly, this paper briefly introduces the background of cultural tourism real estate development and the necessity of research, on the basis of referring to Chinese scholars' research on cultural tourism real estate and tourism real estate, This paper defines the concept of cultural tourism real estate from the perspective of cultural tourism development. By analyzing the characteristics and development status of cultural tourism real estate, the development mode of cultural tourism real estate is divided into five categories. Including: leisure tourism real estate developed with the help of the original architectural culture, tourism commercial real estate developed with the aid of the local vein culture, residential property developed with the aid of the earth vein culture, Leisure tourism real estate and comprehensive cultural tourism real estate are developed by modern culture innovation. Based on this, the main influencing factors of different development modes of cultural tourism real estate are analyzed scientifically, and the Delphi method is adopted. The index system of development mode selection and evaluation is established. The selection and evaluation model of cultural tourism real estate development model is constructed by entropy technical index weight correction method and fuzzy comprehensive evaluation method. Further, the model is used to protect and rebuild the site area of Daming Palace in Xi'an City. To carry out an empirical study of the case study, The feasibility of the model is verified. The results of this paper have positive guiding significance and certain reference value for the choice of the development mode of cultural tourism real estate in Xi'an.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23;F592.7

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