中国环球租赁有限公司医疗融资租赁竞争战略研究

发布时间：2018-03-17 22:34

本文选题：战略管理　切入点：融资租赁　出处：《首都经济贸易大学》2014年硕士论文　论文类型：学位论文

【摘要】：融资租赁也叫做金融性租赁,是比较典型的设备租赁所采取的形式，由于其还款方式灵活多变，相对于传统的银行信贷融资，融资租赁能够更好地满足中小规模医院的资金需求。同时这种融资方式也大大提升了医疗机构的服务质量和竞争实力。国内有不少融资租赁公司都将医疗设备融资租赁作为业务重点。在我国，医疗设备租赁尚且处于起步阶段，发展潜力巨大。虽然它也历经国际金融危机和银根紧缩、增值税改革等政策的不利影响，但是我国融资租赁业仍然保持着快速发展势头。由于全球经济环境处于低迷状态，主要经济体美国尚未复苏，欧洲仍受主权债务拖累，日本经济还在继续下滑。国内实体经济疲软，，物价高涨，信用信贷环境日下；2009年的4万亿基础投资，拉动和完成了很多基层医院的基础建设和配套医疗设备的装配，医疗设备的融资市场正进入一个行业坡底。再加上近年来从事医疗融资租赁机构的大幅增加，使得国内医疗融资租赁行业的竞争日益加剧。政府行政部门也陆续出台一些或多或少限制融资渠道的相关政策。随着企业自身发展的需要，公司也面临着一些需要阶段性调整的问题，在这样的国际和国内经济形势的影响下，中国环球租赁该如何在医疗融资租赁市场制定适合企业现阶段自身发展和竞争的战略，是一个亟需解决的问题。作者希望能够运用所学战略分析及战略管理理论知识以及战略研究方法对中国环球租赁的外部环境和内部环境等进行系统的分析和研究，深刻认识企业目前面临的机遇和挑战，扬长避短，提出适合中国环球租赁医疗融资租赁板块发展的竞争战略方案和实施方法，希望能够解决公司目前面临的一些问题，并对公司未来的发展提供有益的参考，使公司有更好的发展，完成2015年在香港上市的目标。
[Abstract]:Financial leasing is also called financial leasing, which is a typical form of equipment leasing. Because of its flexible repayment mode, compared with the traditional bank credit financing, Financial leasing can better meet the capital needs of small and medium-sized hospitals. At the same time, this financing method has greatly improved the service quality and competitive strength of medical institutions. There are many financial leasing companies in China to finance medical equipment. Capital lease as a business focus. In our country, Medical equipment leasing is still in its infancy and has great development potential. Although it has also experienced the adverse effects of the international financial crisis and monetary tightening, the reform of value-added tax and other policies, the financing leasing industry in China still maintains a rapid development momentum. With the global economic environment in the doldrums, the major economies, the United States, have yet to recover, Europe remains dragged down by sovereign debt, and the Japanese economy continues to slide. The domestic real economy is weak and prices are rising. The credit and credit environment is deteriorating; in 2009, 4 trillion basic investments were made to pull up and complete the infrastructure construction of many grass-roots hospitals and the assembly of supporting medical equipment. The financing market for medical equipment is at the bottom of an industry slope. In addition, there has been a sharp increase in the number of institutions engaged in medical financing in recent years. The competition in the domestic medical financing leasing industry is intensifying day by day. Government administrative departments have also introduced some related policies that more or less restrict financing channels. With the needs of enterprises' own development, Companies are also facing some problems that need to be adjusted in stages. Under the influence of such international and domestic economic situations, how should China Global Lease formulate a strategy suitable for the development and competition of enterprises at this stage in the medical financing leasing market? It is a problem that needs to be solved. The author hopes to make a systematic analysis and research on the external and internal environment of China Global Lease by using the strategic analysis and strategic management theory and the strategic research methods. Having a deep understanding of the opportunities and challenges faced by enterprises at present, building on their strengths and circumventing their weaknesses, putting forward a competitive strategic plan and implementing methods suitable for the development of China's global leasing medical financing leasing sector, hoping to solve some of the problems faced by the company at present. And to provide a useful reference for the future development of the company, so that the company has a better development, to complete the goal of listing in Hong Kong in 2015.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.39;F832.49

【引证文献】