罗牛山地产业务流程再造

发布时间：2018-03-20 13:57

本文选题：房地产　切入点：企业　出处：《海南大学》2014年硕士论文　论文类型：学位论文

【摘要】：企业管理在信息技术浪潮的冲击和全球经济一体化的时代背景下发生了新的变革,BPR正是在这场变革中孕育而生。近年来在世界各国及中国,对BPR理论的研究和实践都方兴未艾。目前,房地产行业的迅猛发展,各企业间的竞争也十分激烈,管理工作对于房地产企业显得尤为重要。采用流程管理,对公司的流程进行再造会是一个新的选择。这对房地产企业的发展及BPR理论的发展都具有重要的理论意义。罗牛山地产能够通过实施BPR,实现了流程有效优化,工作效率显著增强,整体管理水平提高,从而使企业取得更好的效益,对公司的进一步发展具有重大意义,对集团内其他公司的管理也有重要的借鉴意义。本文在房地产企业管理中引入BPR管理思想,与企业管理的实际操作相结合,通过对企业内外部环境变化的分析,在企业发展的战略的指导下,采用现代信息技术,解决企业的效率低下、客户投诉较多等主要的实际问题。本文探讨了BPR理论在房地产企业的实际运用,通过对房地产企业核心流程——规划设计流程的诊断和分析,综合使用流程再造的方法、程序、技术工具和实施途径,对企业制定可操作性强的BPR方案,同时对再造方案的实施和保障进行一些有益的探索。
[Abstract]:Under the background of the impact of information technology wave and the globalization of global economy, business management has undergone new changes. BPR has been born in recent years in the world and in China. The research and practice of BPR theory are in the ascendant. At present, with the rapid development of the real estate industry and the fierce competition among the enterprises, the management work is especially important for the real estate enterprises. Reengineering the company's process will be a new choice, which has important theoretical significance for the development of real estate enterprises and the development of BPR theory. The efficiency of work is greatly enhanced, and the overall management level is improved, thus making the enterprise obtain better benefits, which is of great significance to the further development of the company and to the management of other companies in the group as well as to the management of other companies in the group. This paper introduces the idea of BPR management into the management of real estate enterprises, combines with the actual operation of the enterprise management, through the analysis of the changes of the internal and external environment of the enterprise, under the guidance of the development strategy of the enterprise, adopts the modern information technology. This paper discusses the practical application of BPR theory in real estate enterprises, through the diagnosis and analysis of the core flow-planning and design process of real estate enterprises. The methods, procedures, technical tools and implementation methods of process reengineering are used comprehensively to make the BPR scheme which is operable and strong, and at the same time, to carry on some beneficial exploration to the implementation and guarantee of the reengineering scheme.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

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