试论品牌证券化

发布时间：2018-04-02 23:09

本文选题：品牌价值　切入点：品牌证券化　出处：《宏观经济研究》2017年10期

【摘要】：品牌资产购买者将品牌持有者所拥有的品牌资产进行重新组合,由专门的中介机构对品牌组合资产提供相应的保证和评级后,转换为可以进行价值衡量的产品出售给投资者,实现品牌证券化,为企业带来更多的价值,促进市场的活力。品牌证券化的运行包括原始公司提供品牌资产、特设机构买入品牌资产、对品牌资产进行资信增级、特设机构创造品牌支持证券并由资信评级机构进行信用评级、出售给投资者五个环节。目前品牌证券化面临潜在风险、市场不健全、运行环境复杂和配套设施不足的发展困境,由此提出通过建立完善的品牌证券化法律体系、完善品牌证券化监管、培育品牌证券化市场、完善基础设施配套促进品牌证券化发展。
[Abstract]:The buyer of brand equity reassembles the brand assets owned by the brand holder, after which the brand portfolio is guaranteed and rated by a specialized intermediary, and then converted into a product that can be measured by value to be sold to the investor.Achieve brand securitization, for enterprises to bring more value, promote the vitality of the market.The operation of brand securitization includes the provision of brand equity by the original company, the purchase of brand equity by specialized agencies, the credit enhancement of brand equity, the creation of brand backed securities by ad hoc agencies and the credit rating by credit rating agencies.Sell to investors in five links.At present, brand securitization is faced with potential risks, imperfect market, complex operating environment and insufficient supporting facilities. Therefore, it is proposed to perfect the supervision of brand securitization by establishing a perfect legal system of brand securitization.Cultivate the market of brand securitization and perfect infrastructure to promote the development of brand securitization.
【作者单位】：亚洲品牌集团;
【分类号】：F832.51

【相似文献】