GH房产公司中山坦洲项目开发决策分析

发布时间：2018-05-05 11:42

本文选题：项目开发 + 土地收储　；参考：《华南理工大学》2014年硕士论文

【摘要】：随着经济不断发展，城镇化程度的逐渐加深，城市中的土地越发稀缺，土地价格接连攀升，大城市的土地已是名副其实的寸土尺金。城市为了谋求更大的发展空间，城市管理者除了做好土地集约化利用，最重要的土地管理手段就是土地收储储备。土地收储储备是盘活现有闲置、空闲和低效利用的国有存量建设用地的有效手段，对城市土地集约化利用的重要手段。本研究就在于从实际出发，客观的分析闲置用地收储盘活后再从土地公开市场上竞拍取得的开发思路。中山坦洲项目地块由于历史原因已闲置多年未开发使用，经过GH房产公司领导班子的认真研究和组织各部门人员实地考察，认为应充分利用该土地的价值，结合其自身地理位置及规模优势，将其打造成一个建筑与环境共生、人与自然和谐共融、节能环保、舒适生活的东方人居高品质大型综合精品社区。本论文的研究目标是针对项目的历史情况和现状提出了相应的开发思路，对项目的有关市场、投资环境、投资估算等方面问题进行全面的分析、论证和评价，，最后结合对项目的经济效益指标进行评估比较，从而根据预期效益对项目地块投标决策给出建议，使项目最终实现最佳的经济效益。
[Abstract]:With the development of economy and the deepening of urbanization, the land in the city is more and more scarce, and the price of the land is rising one after another. The land of the big city has already been worthy of the name. In order to seek more space for urban development, the most important land management means is land storage and storage besides the intensive use of land. Land storage and storage is an effective means to activate the existing idle, idle and inefficient state-owned construction land, and an important means of intensive utilization of urban land. The purpose of this study is to objectively analyze the development ideas obtained from the land open market after the idle land is collected, stored and inactivated. Because of historical reasons, the Zhongshan Tangzhou project land has been idle for many years and has not been developed and used. After careful study by the leadership of GH Real Estate Company and organization of field visits by personnel of various departments, it is considered that the value of the land should be fully utilized. Combined with its own geographical location and advantages of scale, it will be built into a building and environment symbiosis, harmony and harmony between man and nature, energy conservation and environmental protection, comfortable living in the Orient human settlements high quality large-scale comprehensive boutique community. The research goal of this paper is to put forward the corresponding development ideas in view of the historical situation and present situation of the project, and to analyze, demonstrate and evaluate the relevant market, investment environment, investment estimation and other aspects of the project. Finally, according to the evaluation and comparison of the economic benefit index of the project, some suggestions are given for the bidding decision of the project plot according to the expected benefit, so that the project can finally realize the best economic benefits.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

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