上市公司网络舆情的形成与处置研究

发布时间：2018-05-06 10:43

本文选题：上市公司 + 网络舆情　；参考：《湖南大学》2014年硕士论文

【摘要】：随着互联网技术的发展,我国网民数量的不断增多,人们参与网络互动日趋频繁,网络日益成为一种公共空间。上市公司作为公众企业,通过募集公众资金进行扩大再生产的活动,其日常运营和发展前景也受到公众越来越多的关注,其市值和企业生产行为往往也容易受到网络舆论的影响而发生波动。如何对上市公司的网络舆情进行有效监控,并总结归纳网络舆情的发生和演化规律。对企业把握网络舆论的动向,根据网络舆情不同发展阶段的采取相应预防和应对措施,对挽回企业损失、满足公众诉求、维护社会稳定等,均有积极意义。本文采用案例分析法与内容分析法相结合,应用议程设置等理论,分析了我国A股上市公司网络舆情的产生、发展、形成、影响等各个环节的表现,形成了以下观点:(1)在上市公司网络舆情的形成中受到舆情参与主体利益诉求、舆情传播平台、网络意见领袖、公司自身应对能力等多方面的影响。(2)各主要影响因素主要通过媒介话语权支配影响舆论场强度、网络意见领袖影响议题内容、媒体议程设置影响舆论走向来影响舆论的形成与演化。(3)由舆情事件的发现体系、舆情研判与加工体系、舆情报送与反馈体系等组成的预警机制可确立适当关注、重点会商、危机警报、危机解除在内的舆情预警等级。(4)上市公司在进行危机应对时,应注重加强舆论源头的管控与舆情形成过程中的引导相并重的应对方式。
[Abstract]:With the development of Internet technology, the number of Internet users in China is increasing, people participate in the network interaction is becoming more and more frequent, the network is becoming a kind of public space day by day. Listed companies as public enterprises, through raising public funds to expand reproduction activities, its daily operation and development prospects are also receiving more and more public attention. Its market value and the enterprise production behavior often also easy by the network public opinion influence and produces the fluctuation. How to monitor the public opinion of listed companies effectively, and summarize the occurrence and evolution of network public opinion. It is of positive significance for enterprises to grasp the trend of network public opinion, to take corresponding prevention and countermeasures according to different stages of development of network public opinion, to recover the losses of enterprises, to satisfy the demands of the public, and to maintain social stability. This paper uses case analysis method and content analysis method to analyze the emergence, development, formation and influence of the network public opinion of A-share listed companies in China, using the theory of agenda setting, and analyzes the performance of each link, such as the emergence, development, formation and influence of network public opinion of A-share listed companies. Formed the following views: 1) in the formation of public opinion of listed companies network by public opinion participation in the main interests of public opinion, public opinion dissemination platform, network opinion leaders, The main influencing factors mainly influence the intensity of the public opinion field through the power of the media, and the network opinion leaders influence the content of the topic. Media agenda setting up to influence the formation and evolution of public opinion.) the early warning mechanism composed of the discovery system of public opinion events, the judgment and processing system of public opinion, the sending and feedback system of public opinion can establish appropriate attention and key discussions. When the listed companies deal with the crisis, they should pay attention to strengthening the control of the source of public opinion and the guidance in the process of public opinion formation.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.51;G206

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