鄂尔多斯市永旭地产开发有限公司发展战略研究

发布时间：2018-05-11 04:40

本文选题：房地产业 + 永旭房地产公司　；参考：《内蒙古大学》2014年硕士论文

【摘要】：自改革开放以来,我国房地产体制改革和城市化步伐的加快,房地产市场的快速增长,并获得了突破性的进展,能够对消费进行推动、拉动内需,促进国民经济迅速增长,已经发展成为促进我国经济发展的重要支柱。近年来,房地产市场存在投资增长过快,房地产价格上涨过快,也出现了不同程度的投资和结构性问题,国家纷纷出台新政控制物价过快增长,房地产行业如何健康有序的发展面临着新的课题。鄂尔多斯市永旭房地产开发有限公司面临的新形势,迎来了新的机遇和挑战,如何在楼市低迷的一种有效方式,从容应对当前的经济形势下,房地产公司找到了一个突破口实现永旭健康,稳定,和谐的发展是很重要的。在本文中,鄂尔多斯市永旭房地产开发有限公司为研究对象,通过我国房地产行业发展趋势进行分析,利用战略理论以及战略模式,全面分析房地产业的竞争,并通过SWOT分析法,外部评价和内部评价,全面分析,以确定鄂尔多斯市永旭房地产开发有限公司,外部机会以及威胁,内部优势以及劣势,对公司所面临的威胁与机会,劣势与优势的匹配,认识永旭鄂尔多斯市房地产发展有限公司可以采取的战略规划与战略定位。定量评价,并计划利用永旭房地产公司的发展战略进行分析鄂尔多斯市永旭房地产开发有限公司下一步发展战略,应采取鄂尔多斯市永旭房地产开发有限公司坚持依靠自己的政治优势和资源优势。同时,为保证战略任务的完成,提出了鄂尔多斯市永旭房地产开发有限公司战略的实施措施,从优化结构,加强管理,提高人力资源,加强品牌建设战略的实施和支持讨论。
[Abstract]:Since the reform and opening up, China's real estate system reform and urbanization have accelerated, the real estate market has grown rapidly, and has made a breakthrough. It can promote consumption, stimulate domestic demand, and promote the rapid growth of the national economy. Has developed into an important pillar of economic development in China. In recent years, the real estate market has experienced investment growth too fast, real estate prices rising too fast, and various degree of investment and structural problems. The state has introduced a new policy to control price growth too fast. How to develop the real estate industry healthily and orderly is facing new task. The new situation faced by Erdos Yongxu Real Estate Development Co., Ltd. has ushered in new opportunities and challenges. How to deal with the current economic situation in an effective way in the downturn of the property market, Real estate companies have found a breakthrough to achieve Yong Xu's healthy, stable and harmonious development is very important. In this paper, Erdos Yongxu Real Estate Development Co., Ltd. as the research object, through the analysis of the development trend of China's real estate industry, the use of strategic theory and strategic model, the overall analysis of the real estate industry competition, And through SWOT analysis, external evaluation and internal evaluation, comprehensive analysis, in order to determine the Erdos Yongxu Real Estate Development Co., Ltd., external opportunities and threats, internal strengths and weaknesses, threats and opportunities faced by the company, The match of inferiority and advantage, understand the strategic planning and strategic orientation that Yongxu Ordos Real Estate Development Co., Ltd can adopt. Quantitative evaluation, and plans to use the development strategy of Yongxu Real Estate Company to analyze the next development strategy of Erdos Yongxu Real Estate Development Co., Ltd. Erdos Yongxu Real Estate Development Co., Ltd should rely on its own political and resource advantages. At the same time, in order to ensure the completion of the strategic task, put forward the implementation measures of the strategy of Erdos Yongxu Real Estate Development Co., Ltd., from optimizing the structure, strengthening management, improving human resources, strengthening the implementation of brand building strategy and support discussion.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

【参考文献】