“中国大妈”型投资者投资选择的分析

发布时间：2018-05-15 08:43

本文选题：中国大妈 + 投资　；参考：《对外经济贸易大学》2017年硕士论文

【摘要】：伴随着我国经济的持续快速增长,国内居民的收入水平、财富积累和资产数量都有了很大提高。其中,城市女性投资者的投资热情不断提升,她们出手大方、果断快速,甚至引发了世界的关注。“中国大妈”一词也随之孕育而生。实际上,“中国大妈”所代表的投资群体对家庭、社会都有着十分重要的影响,是我国居民投资行为的一个重要组成部分。本文在总结回顾目前国内外文献资料的基础上,使用了目前已经公开的媒体调查数据,并组织实施了文件调查,运用比较分析、计量分析、回归分析相结合的方法,对“中国大妈”投资选择进行了研究。对“中国大妈”类型投资者投资的现状、偏好、影响因素、风险类型进行分析,对其中的规律进行探索研究。通过对媒体调查数据资料分析“中国大妈”所掌控的可支配投资金额的规模、结构,得出目前城市女性在投资方面的比例较高,表明了“中国大妈”对财富的渴望。在投资选择方面,尚未有完善和科学的渠道,大多数“中国大妈”是通过亲友的介绍进行投资活动,并且缺少专业的投资指导。通过相关性分析,发现这种现象的出现并不是生活习惯所造成的,可见属于我国目前个人投资领域的欠缺和不足。通过调查问卷研究分析,发现教育水平、收入、专业指导在不同程度上影响了投资选择,其中影响最大的是教育水平,说明“中国大妈”学习能力和知识水平是导致投资是否获利的关键。文章最后提出,为进一步满足“中国大妈”投资者的需求的对策和建议等。
[Abstract]:With the rapid economic growth in China, the income level, wealth accumulation and assets of domestic residents have been greatly improved. Among them, the investment enthusiasm of urban women investors has been rising, they are generous, decisive and fast, and even attracted the attention of the world. The word "Chinese aunt" was born with it. In fact, the investment group represented by "Chinese aunt" has a very important influence on the family and society, and it is an important part of the investment behavior of Chinese residents. On the basis of summarizing and reviewing domestic and foreign literature, this paper uses the media survey data that has been made public at present, and organizes and implements the document investigation, using the methods of comparative analysis, quantitative analysis and regression analysis. This paper studies the investment choice of "Chinese aunt". This paper analyzes the status quo, preference, influencing factors and risk types of "Chinese aunt" investors, and probes into the rules. By analyzing the scale and structure of the disposable investment amount controlled by "Chinese aunt", the paper draws a conclusion that the proportion of urban women in investment is high, which indicates the desire of "Chinese aunt" for wealth. In the aspect of investment choice, there is no perfect and scientific channel. Most of the "Chinese grandmothers" carry out investment activities through the introduction of relatives and friends, and lack of professional investment guidance. Through the correlation analysis, it is found that this phenomenon is not caused by living habits, and it can be seen that it belongs to the deficiency and deficiency in the field of personal investment at present in our country. Through the research and analysis of questionnaire, we find that education level, income and professional guidance affect investment choice to some extent, among which education level is the most important. It shows that the learning ability and knowledge level of Chinese aunt is the key to the profit of investment. Finally, the paper puts forward the countermeasures and suggestions to meet the needs of the investors.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.48

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