基于竞争战略的昆明养老地产发展研究

发布时间：2018-05-21 20:14

  本文选题：昆明 + 老龄化　； 参考：《云南大学》2014年硕士论文

【摘要】：昆明的房地产发展经过十多年的发展,目前随着城中村改造的推进,外部大型房企大规模进入昆明市场进行开发,竞争日趋激烈,房地产业的转型升级成为必然趋势。昆明的老龄化程度在全国也是很高的,但专门针对老年人的房地产产品一直是一个市场空白,在昆明发展养老地产作为昆明房地产企业转型升级的一种选择就成为可能,从企业战略竞争发展的角度分析,有很多值得分析研究的地方。分析养老地产需要对养老地产的类型、定义及其所涉及的一些基础理论包括老年生理学、老年心理学、老年行为学、老年建筑、管理学及市场营销等进行综合分析。本文重点按照迈克尔·波特关于竞争战略的五力原理分析,结合昆明房地产发展的实际情况,对驱动养老地产产业竞争的诸般力量进行了分析研究,对国内外成功的案例和昆明失败的案例进行了分析,并从中得出引以为鉴的地方。结合理论分析和实际开发案例,对在昆明发展养老地产在产业竞争、客户分析、选址及配套政策方面提出建议。
[Abstract]:The development of real estate in Kunming has gone through more than ten years. At present, with the promotion of the transformation of villages in the city, the outside large housing enterprises have entered the Kunming market on a large scale to develop. The competition is becoming increasingly fierce, and the transformation and upgrading of the real estate industry has become an inevitable trend. The degree of aging in Kunming is also very high in the whole country, but the real estate products specifically aimed at the elderly have always been a blank in the market. It is possible to develop the old-age real estate in Kunming as a choice for the transformation and upgrading of the real estate enterprises in Kunming. From the point of view of the development of strategic competition, there are many worthy of analysis and research. It is necessary to analyze the types, definitions and some basic theories of old-age real estate, such as geriatric physiology, geriatric psychology, geriatric behavior, geriatric architecture, management and marketing. According to Michael Porter's five-force principle of competitive strategy and the actual situation of real estate development in Kunming, this paper analyzes and studies the various forces that drive the competition of old-age real estate industry. This paper analyzes the successful cases at home and abroad and the failure cases of Kunming, and draws lessons from them. Combined with theoretical analysis and practical development cases, this paper puts forward some suggestions on industrial competition, customer analysis, site selection and supporting policies for the development of endowment real estate in Kunming.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23
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本文编号：1920628