商业地产开发中项目模式对建筑方案设计影响研究
发布时间：2018-07-26 19:53
【摘要】：近年来，随着住宅类地产竞争态势的日益激烈，商业地产逐渐受到开发商、投资者和经营者的青睐，因此商业地产得到迅速发展，前景也越来越广阔。但在商业地产建筑设计领域，由于缺乏相关的完善的理论支撑，在实际的项目的运作过程中又存在着项目定位不准确、运营模式不清晰以及对建筑设计方案错误指导等问题，，因此难以保证商业地产项目的顺利实施与运营。 本文以商业地产开发中的项目模式对建筑方案设计的影响为研究对象，通过对商业地产相关文献以及国内外既往研究的深入分析，对项目模式知识体系的理论进行了梳理。以此为基础，结合国内部分商业地产开发的实际案例，对其进行分析、比较、归纳与总结，重点探讨项目定位、运营模式等项目模式的组成部分在具体方案设计中，对项目的总体布局、平面布局以及形态设计等方面所产生的主要影响因素及其作用过程，并提出在商业地产项目建筑方案设计中应重点关注的项目模式中的具体内容，旨在为商业地产项目中的合理设计与科学决策起到有价值的指导与借鉴作用。
[Abstract]:In recent years, with the increasingly fierce competition of residential real estate, commercial real estate is gradually favored by developers, investors and operators. However, in the field of commercial real estate architectural design, due to the lack of relevant and perfect theoretical support, there are some problems in the actual project operation process, such as inaccurate positioning of the project, unclear operation mode and wrong guidance to the architectural design scheme. Therefore, it is difficult to ensure the smooth implementation and operation of commercial real estate projects. This paper takes the influence of the project mode in the commercial real estate development on the architectural scheme design as the research object, through the thorough analysis to the commercial real estate related literature as well as the domestic and foreign previous research, has carried on the combing to the project pattern knowledge system theory. Based on this, combined with some actual cases of commercial real estate development in China, this paper analyzes, compares, sums up and summarizes the components of project mode, such as project positioning, operation mode, etc. The main influencing factors and the action process of the overall layout, plane layout and shape design of the project are put forward, and the concrete contents of the project mode which should be paid more attention to in the construction scheme design of the commercial real estate project are put forward. The purpose is to provide valuable guidance and reference for rational design and scientific decision in commercial real estate projects.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23;TU201
本文编号：2147115
[Abstract]:In recent years, with the increasingly fierce competition of residential real estate, commercial real estate is gradually favored by developers, investors and operators. However, in the field of commercial real estate architectural design, due to the lack of relevant and perfect theoretical support, there are some problems in the actual project operation process, such as inaccurate positioning of the project, unclear operation mode and wrong guidance to the architectural design scheme. Therefore, it is difficult to ensure the smooth implementation and operation of commercial real estate projects. This paper takes the influence of the project mode in the commercial real estate development on the architectural scheme design as the research object, through the thorough analysis to the commercial real estate related literature as well as the domestic and foreign previous research, has carried on the combing to the project pattern knowledge system theory. Based on this, combined with some actual cases of commercial real estate development in China, this paper analyzes, compares, sums up and summarizes the components of project mode, such as project positioning, operation mode, etc. The main influencing factors and the action process of the overall layout, plane layout and shape design of the project are put forward, and the concrete contents of the project mode which should be paid more attention to in the construction scheme design of the commercial real estate project are put forward. The purpose is to provide valuable guidance and reference for rational design and scientific decision in commercial real estate projects.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23;TU201
【参考文献】
相关期刊论文 前2条
1 李蕾;;开放下的聚合——城市综合体的规划布局设计解析[J];城市规划学刊;2009年06期
2 周颖;国外购物中心发展模式及其启示[J];商讯商业经济文荟;2005年03期
本文编号：2147115
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