新三板挂牌后SKK新传媒股份有限公司多元化战略研究
[Abstract]:Listing on the new third board has become one of the most important channels for startups to raise money and expand their scale. The practice of the new third board in recent years also shows that most of the enterprises listed on the new third board have achieved very good development. SKK successfully listed in the new third board at the end of 2014, and has successfully realized two financing. For the development of the company injection of key capital resources, but also opened the diversification of the development of the road. This paper focuses on the diversified development strategy of SKK after the listing of the new third board, in order to provide better strategic guidance for the future development of the company. First of all, the paper analyzes the present situation of diversification of SKK Company. Through the introduction of the basic situation of the diversification development of the company, this paper makes a comparative analysis of the diversification development of the SKK company before and after the listing of the new third board, and summarizes the problems existing in the diversification development of the company, which is mainly manifested in the low degree of business diversification. Business development is uneven, development funds are not sufficient and other issues. Secondly, based on the EFE matrix analysis and IFE matrix analysis, this paper analyzes the internal and external development environment of SKK after the listing of the new three boards, which provides the basis and decision support for the company to formulate diversified strategic objectives and implement measures. By using AHP analytic hierarchy process, this paper analyzes the pluralistic development ability of SKK company after listing, and finds that the successful listing of SKK company on the new third board plays a positive role in the diversification development of the company, which is beneficial to the long-term development of the company in the future. Finally, after the listing of the new third board, the diversification strategy of SKK Company is analyzed and implemented. It is concluded that SKK Company should actively take advantage of the opportunity of listing the new third Board to implement the diversification strategy, and its strategic objectives can be defined as the following four aspects: accelerating the growth of enterprises. Make use of existing resources and advantages, strengthen core competitiveness, cultivate new growth point of enterprise. Specifically, the implementation of the strategy should actively promote "four diversification", namely product diversification, market diversification, regional diversification, investment diversification. This paper concretely analyzes the development environment inside and outside of SKK Company, the situation of diversification development before and after the listing of the new three boards, and puts forward the strategy of diversification development in the future, which has certain guiding significance to enhance the strategic planning and management ability of SKK Company. Other new three-board listing companies to develop diversified business has reference significance.
【学位授予单位】:山东理工大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:F272;F832.51
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