商业诚信环境对联盟企业间合作策略选择的影响——基于随机匹配博弈的仿真分析

发布时间：2018-01-08 00:13

本文关键词：商业诚信环境对联盟企业间合作策略选择的影响——基于随机匹配博弈的仿真分析　出处：《系统工程》2016年02期 　论文类型：期刊论文

【摘要】：联盟企业间合作依存的商业诚信环境正在悄然发生变化,非频繁的多边随机匹配合作交易在当代商业经济活动中日趋常见,而既有文献多数仍是在封闭的双边重复合作框架下探讨。将双边重复合作环境扩展到多边随机匹配合作环境,探讨商业诚信环境对联盟企业间合作策略选择的影响。构建了不同诚信形态的联盟企业间随机匹配合作博弈模型,基于多Agent仿真实验方法,重点针对诸多适合用鹰鸽博弈和牡鹿博弈描述的合作情境,扩展了经典囚徒博弈合作情境下的策略选择问题研究。通过六种经典策略的对比,分别具体剖析了这三种合作情境在不同诚信形态环境中的策略演化过程。仿真研究得出的结论为联盟企业间的合作更好响应外部商业诚信环境,提供了策略选择的依据。
[Abstract]:The alliance cooperation between enterprises on commercial credit environment is quietly changing, frequent multilateral cooperation, non random trading in modern commercial economy activity in the increasingly common, and most of the existing literature is still repeated in the bilateral cooperation framework closed under discussion. The bilateral composite environment is extended to random, multilateral cooperation environment, to explore business integrity the environment of alliance cooperation between enterprise strategy. To build different forms of integrity among the alliance enterprises, stochastic cooperative game model, multi Agent simulation method based on focusing on the cooperation situation of many suitable to describe the hawk dove game and stag game, expands the choice of cooperation in the context of the classic prisoner's game by strategy. A comparison of six classic methods, respectively analyzes the strategy of the three cooperation situation in different forms in the evolution of honesty The conclusion is that the cooperation between alliance enterprises can better respond to the external business integrity environment and provide the basis for strategy selection.

【作者单位】：广东技术师范学院会计学院;华南理工大学工商管理学院;
【基金】：国家自然科学基金资助重点项目(70832003) 教育部人文社会科学研究规划项目(11YJA630177) 广东省自然科学基金资助项目(10151065101000006)
【分类号】：F224.32;F272
【正文快照】： 随着技术变革步伐的不断加快及影响,特别是电子商务不断渗透和改变着传统的商业合作模式,联盟企业间合作依存的外部商业诚信环境正在悄然发生重大改变,其特征的变化可以归纳为以下两点。1企业间合作交互概率的改变。在可获信息资源有限和闭塞的情境下,企业往往局限于和固定的

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