TH公司员工敬业度提升研究

发布时间：2018-02-14 16:52

本文关键词： TH公司员工敬业度新业务改进策略　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着现代企业的发展,人力资源已经日渐成为组织最核心最宝贵也最难以复制的资源,员工敬业度对于组织的人力资源绩效表现有着很大关联。员工敬业度的高低将直接决定其在组织内的贡献程度,所以员工敬业也被视为衡量现代企业竞争力的一个重要方面,越来越多的公司和企业管理人员投入到员工敬业度研究领域。而随着手机客户端的快速发展,创造性工作将成为主流,传统企业也面临迭代以顺应潮流,转型的核心是激发企业活力,提升企业的综合竞争力,在创建互联网模式过程中实现商业模式到组织模式的变革,充分挖掘员工潜能以提升绩效,这与员工的敬业度和敬业行为息息相关。TH公司成立于1984年,是一家国有控股连锁零售企业。近几年公司也在不断寻求线上线下融合的全渠道转型发展以及开辟新的业务增长点,但公司员工积极性有待改进,如何提升员工绩效和敬业度水平是TH公司目前需要重点关注的问题。本文首先对国内外员工敬业度的相关理论研究进行总结,对TH公司历史发展进行分析,包括历史发展,组织架构、公司业绩、公司战略、企业文化等方面进行概述;接着介绍了调研问卷的设计、调研目的、调研对象、问卷设计与问卷发放,并对本次调研样本进行分析,然后对本次员工敬业度调研结果进行分析以及影响力模型分析。最后针对调研结果提出优化工作流程,依据新业务发展战略进行组织变革、关注员工职业发展,优化人才选拔和专业技术人才测评、完善培训体系、创新型福利体系等员工敬业度提升策略。本文的调研研究对TH公司新业务部门员工敬业度提升具有一定的参考意义,同时对传统零售行业转型员工敬业度提升也有研究价值。
[Abstract]:With the development of modern enterprises, human resources have become the most valuable and difficult to replicate at the core of the organization. Employee engagement is closely related to the performance of human resources. The level of employee engagement will directly determine the degree of contribution in the organization, so employee engagement is also regarded as an important aspect to measure the competitiveness of modern enterprises. With the rapid development of mobile phone clients, creative work will become the mainstream, and traditional enterprises will be faced with iteration to conform to the trend. The core of the transformation is to stimulate the vitality of enterprises, enhance the comprehensive competitiveness of enterprises, realize the transformation from business model to organizational model in the process of creating Internet model, and fully tap the potential of employees in order to improve performance. This is closely related to employee engagement and professional behavior. Th Company was founded in 1984. It is a state-owned holding chain retail enterprise. In recent years, the company has also been constantly looking for a full channel transformation and development and opening up new business growth points of online and offline integration. However, the enthusiasm of employees needs to be improved, and how to improve the performance and engagement of employees is the focus of attention of th company. Firstly, this paper summarizes the related theoretical research of employee engagement at home and abroad. Analyze the historical development of th company, including historical development, organizational structure, company performance, company strategy, corporate culture, etc. Questionnaire design and questionnaire distribution, and the analysis of this survey sample, and then the employee engagement survey results and impact model analysis. In accordance with the new business development strategy to carry out organizational changes, pay attention to the professional development of employees, optimize talent selection and professional and technical talent evaluation, improve the training system, The research and research in this paper has some reference significance for the promotion of employee engagement in the new business department of th company, and also has the research value to the traditional retail industry transformation employee engagement promotion strategy, and so on the innovation welfare system and so on employee engagement promotion strategy, this article investigation and research has the certain reference significance to the th company new business department employee engagement enhancement.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F721

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