HS化工股份有限公司发展战略研究

发布时间：2018-02-16 07:38

本文关键词： 煤化工五力模型发展战略　出处：《天津工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,国内的煤化工行业得到了广泛的发展,但在经济、环境的双重压力下,煤化工产能整体过剩,产品销路受到严重打击。同时,煤化工行业受经济形势下滑,油价跌入谷底,行业开工率低的影响,煤化工产品同质化竞争加剧。因此,煤化工企业亟需通过优化产业结构、加快技术升级等方式提升自身经营水平,增强可持续发展能力,提高国际竞争力。本文以HS化工股份有限公司实际发展现状为背景,运用企业战略管理理论中的内外部环境分析、SWOT分析,结合煤化工行业的发展规律和特点,通过实地调研和案例研究的方法,从以下三个方面进行了具体分析:第一,对HS化工股份有限公司外部环境进行分析。重点分析煤化工行业的相关内容,找出影响行业收益的主要因素,总结行业存在的机遇与挑战,为制定企业发展战略提供外部信息。第二,对HS化工股份有限公司内部环境进行分析。主要分析了企业现有产业板块、人力资源、财务状况等方面,把握了企业的优势与劣势,为制定企业发展战略奠定基础。第三,研究了 HS化工股份有限公司的战略定位及战略选择。基于对企业的内外部分析、SWOT分析,制定了企业的发展战略,并就战略实施和保障方面做了说明。本文的研究对象HS化工股份有限公司,是以多业联产的新型煤化工企业、全球最大的DMF制造商。本研究不仅对HS化工股份有限公司自身发展具有指导意义,对其他综合型煤化工企业也具有一定的借鉴价值。
[Abstract]:In recent years, the domestic coal chemical industry has been extensively developed, but under the double pressure of economy and environment, the overall overcapacity of coal chemical industry has been seriously hit. Meanwhile, the coal chemical industry has been slippery under the economic situation. The oil price has fallen to the bottom, the impact of the low operating rate of the industry, and the homogeneous competition of coal chemical products have intensified. Therefore, coal chemical enterprises urgently need to improve their management level and enhance their ability of sustainable development by optimizing the industrial structure, speeding up technological upgrading, and so on. Based on the actual development situation of HS Chemical Industry Co., Ltd., SWOT analysis of the internal and external environment in the strategic management theory of enterprises is used to combine the development law and characteristics of coal chemical industry. Through the method of field investigation and case study, this paper makes a concrete analysis from the following three aspects: first, it analyzes the external environment of HS Chemical Co., Ltd., focusing on the related contents of coal chemical industry. Find out the main factors that affect the industry income, summarize the opportunities and challenges that exist in the industry, and provide external information for the formulation of the enterprise development strategy. Second, This paper analyzes the internal environment of HS Chemical Co., Ltd., mainly analyzes the existing industrial sectors, human resources and financial situation of the enterprise, grasps the advantages and disadvantages of the enterprise, and lays the foundation for the formulation of the enterprise development strategy. This paper studies the strategic orientation and strategic choice of HS Chemical Co., Ltd. Based on the SWOT analysis of internal and external analysis of the enterprise, it formulates the development strategy of the enterprise. The research object of this paper is HS Chemical Co., Ltd., which is a new type of coal chemical enterprise with multi-industry cogeneration. This study not only has guiding significance for the development of HS Chemical Co., Ltd., but also has certain reference value for other comprehensive coal chemical enterprises.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.7;F272

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