基于损失规避的报童决策偏差形成机制

发布时间：2018-02-17 08:11

本文关键词： 库存决策行为损失规避缺货规避报童模型报童决策偏差　出处：《上海交通大学学报》2017年02期 　论文类型：期刊论文

【摘要】：在损失规避模型的基础上,引入缺货规避偏差因素对经典报童模型进行修正,构建了缺货惩罚条件下损失规避的最优报童订购模型,同时,基于Microsoft VFP平台设计库存决策行为实验对模型进行验证.结果表明:在高利润、均衡利润和低利润产品中,决策者的缺货惩罚系数依次减小,且均衡利润产品中的损失规避报童订购量等于风险中性的报童订购量;高利润产品中的损失规避报童订购量小于风险中性的报童订购量;而低利润产品中的损失规避报童订购量大于风险中性的报童订购量.
[Abstract]:On the basis of loss aversion model, the classic newsboy model is modified by introducing the deviation factor of shortage evading, and the optimal newsboy ordering model under the condition of penalty of shortage is constructed, at the same time, The model is verified by designing inventory decision behavior experiment based on Microsoft VFP platform. The results show that in high profit, balanced profit and low profit products, the penalty coefficient of lack of stock of decision-maker decreases in turn. And the loss evading newsboy order in the balanced profit product is equal to the risk neutral newsboy order quantity, the loss evading newsboy order quantity in the high profit product is smaller than the risk neutral newsboy order quantity. The loss-averse newsboy order in low-profit products is larger than the risk-neutral newsboy order.
【作者单位】：西南交通大学交通运输与物流学院综合交通运输智能化国家地方联合工程实验室;中国铁道科学研究院运输及经济研究所;
【基金】：中央高校基本科研业务费专项资金项目(26816WTD23)资助
【分类号】：F274

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