X煤机公司核心竞争力提升研究

发布时间：2018-02-20 04:37

本文关键词： X煤机公司核心竞争力分析与识别提升策略　出处：《西安邮电大学》2017年硕士论文　论文类型：学位论文

【摘要】：X煤机公司作为有着60多年历史的国有大型采掘设备生产制造高新技术企业,肩负着突破垄断,助推我国煤机制造由大国向强国转变的重任,然而企业大而不强,没有深入挖掘并提炼公司的核心竞争力,没有将核心竞争力看作公司持续发展的根本动力。目前,国内经济面临着"三重叠加"即增长速度换挡期、结构调整阵痛期和刺激政策消化期的压力,在市场同质化竞争严峻的形势下,X煤机公司急需在"十三五"规划期间,从战略高度识别其自身优势,全面提升核心竞争力,以实现企业生存与可持续发展。本文针对X煤机公司的核心竞争力进行研究。基于国内外核心竞争力理论研究现状,对核心竞争力的内涵等相关基础理论进行阐述,运用PEST分析法、波特五力模型以及经典的SWOT分析矩阵对X煤机公司竞争环境进行分析,通过调查问卷和访谈等方法进行大量数据收集整理,识别出X煤机公司的核心竞争力,并广泛运用数据和图表对核心竞争力进行深入分析与综合评价。本文在分析X煤机公司所处的竞争环境的基础上,运用问卷调查和访谈的量表设计8个一级项目指标和相对应的29个二级项目指标,识别X煤机公司核心竞争力为技术创新、品质管控、人力资源、市场营销、品牌文化五个维度,并从上述五个维度构建了由19个指标组成的X煤机公司核心竞争力评价指标体系,对X煤机公司核心竞争力进行了深入分析与综合评价,发现X煤机公司2011年以来核心竞争力呈上升趋势,但也存在核心技术及技术创新能力还有待提高、基础管理薄弱、产品可靠性有待提高、员工激励机制有待完善、人才结构性矛盾突出、品牌文化管理有待提高等问题。面对问题本文进行剖析,精准提炼,有针对性的提出了技术创新、品质管控、人力资源、市场营销、品牌文化五个维度的核心竞争力提升策略,为X煤机公司发展指明努力方向,提供可操作的具体策略。并从信息化建设、管理机制和资金保障三个方面保障核心竞争力提升策略得以实施。
[Abstract]:X coal machine company, as a high-tech enterprise with a history of more than 60 years, is shouldering the task of breaking through monopoly and promoting the transformation of coal machine manufacturing from a big country to a powerful country. However, the enterprise is large but not strong. At present, the domestic economy is faced with a period of "triple superposition", that is, the shift period of growth rate, that is, the core competitiveness of the company has not been deeply excavated and refined, and the core competence has not been regarded as the fundamental motive force for the company's sustained development. Under the pressure of the period of structural adjustment and the period of digestion of the stimulus policy, under the situation of severe market homogenization and competition, the X Coal Machinery Company urgently needs to identify its own advantages from a strategic height during the 13th Five-Year Plan period, so as to enhance its core competitiveness in an all-round way. In order to realize the survival and sustainable development of the enterprise, this paper studies the core competence of the X coal machine company. Based on the current research situation of the core competence theory at home and abroad, the connotation of the core competence and other related basic theories are expounded. The competitive environment of X coal machine company is analyzed by using PEST analysis method, Porter's five force model and classic SWOT analysis matrix. A large number of data are collected and sorted out by questionnaire and interview, and the core competitiveness of X coal machine company is identified. Data and charts are widely used to analyze and evaluate the core competence. Based on the analysis of the competitive environment of X Coal Machine Company, By using questionnaire survey and interview scale, 8 first-grade project indexes and 29 second-level project indexes are designed, and the core competitiveness of X coal machine company is identified as technological innovation, quality control, human resources, marketing, etc. Five dimensions of brand culture, and from the above five dimensions, the evaluation index system of the core competitiveness of X coal machine company is constructed, which is composed of 19 indexes, and the core competence of X coal machine company is analyzed and comprehensively evaluated. It is found that the core competitiveness of X Coal Machine Company has been on the rise since 2011, but there are still some problems such as the core technology and technological innovation ability to be improved, the basic management weak, the product reliability to be improved, and the staff incentive mechanism to be improved. Facing the problem, this paper analyzes, refines, pertinently proposes the technical innovation, the quality control, the human resources, the marketing, and so on the talented person structure contradiction prominent, the brand culture management needs to be improved, faced with the question this article carries on the analysis, the accurate extraction, the pertinence proposed, Five dimensions of brand culture core competitiveness promotion strategy, for the development of X coal machine company to point out the direction of efforts, to provide operational specific strategies, and from the information construction, Management mechanism and fund guarantee three aspects to ensure the core competitiveness promotion strategy can be implemented.
【学位授予单位】：西安邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F426.4

【相似文献】