电商双边市场背景下供应链融资的模式及运作机制研究

发布时间：2018-02-27 02:00

本文关键词： 供应链融资电商双边市场合作机制收益分配　出处：《北京交通大学》2017年博士论文　论文类型：学位论文

【摘要】：随着电子商务业务在我国的蓬勃发展,越来越多的小微企业在网络环境下不断成长,而资金周转困难和融资难问题始终成为困扰小微企业发展的重要因素。供应链融资业务可以借助供应链中核心企业的信用优势,为小微企业的融资提供一个有效的途径。本文围绕电商双边市场供应链融资的运作机制问题,综合运用系统动力学、演化博弈和合作博弈等方法,破解了电商供应链融资供需主体群以及供给主体内部的合作机制问题,以保障多方共赢,促进良好的融资生态环境的可持续性发展。本文的研究内容主要包括以下几个方面:(1)在对电商双边市场供应链融资相关文献进行梳理的基础上,描述电商双边市场供应链融资的现状,重点分析电子订单融资和电子仓单融资两种模式的特点、主体构成和运作流程等,界定后续研究的对象为参与电商供应链融资的主体。(2)运用系统动力学理论,分析电子订单融资和电子仓单融资模式运作机理、反馈机制,构建不同模式的因果回路图,利用VensimPLE系统构建SD流程图并进行仿真模拟分析,确定系统的整体边界及内部要素间的关系。(3)针对电商双边市场供应链融资业务中的资金供给主体群和资金需求主体,运用演化博弈理论,构建上述二者之间的博弈关系,结合收益矩阵和复制动态方程对其合作机制进行分析,探求演化博弈的均衡策略。同时,针对合作机制的各影响因素进行分析,构建模型确定合理利率水平。(4)在上一个研究内容的基础上,分析电商双边市场供应链融资业务的资金供给主体联盟内部的合作机制。运用合作博弈理论,构建资金供给主体联盟内部的合作博弈关系,针对电子订单融资模式和电子仓单融资模式分别构建两方和三方的纳什谈判模型,并引入谈判力量指标,进行电商供应链融资供给主体群内部收益分配机制设计。
[Abstract]:With the rapid development of e-commerce business in China, more and more small and micro enterprises are growing up in the network environment. However, the difficulty of capital flow and financing has always been an important factor in the development of small and micro enterprises. The supply chain financing business can rely on the credit advantage of the core enterprises in the supply chain. This paper focuses on the operation mechanism of the supply chain financing in the electronic commerce bilateral market, and synthetically applies the methods of system dynamics, evolutionary game and cooperative game, etc, to provide an effective way for the financing of small and micro enterprises. Solved the supply and demand supply chain supply chain supply chain supply and demand main groups and the supply of internal cooperation mechanisms to ensure a win-win situation. To promote the sustainable development of the good financing ecological environment. The research contents of this paper mainly include the following aspects: 1) on the basis of combing the relevant literature on supply chain financing in the bilateral market of ecommerce, This paper describes the current situation of supply chain financing in the bilateral market of e-commerce, and analyzes the characteristics of the two modes of electronic order financing and electronic warehouse receipt financing, as well as the main body composition and operation process, etc. Define the object of follow-up study as the main body involved in e-commerce supply chain financing. (2) analyze the operating mechanism and feedback mechanism of electronic order financing and electronic warehouse receipt financing mode by using system dynamics theory, and construct the causality loop diagram of different models. Using VensimPLE system to construct SD flow chart and carry out simulation analysis to determine the whole boundary of the system and the relationship between internal elements. By using the evolutionary game theory, the game relationship between the above two is constructed, and the cooperative mechanism is analyzed by combining the income matrix and the replicating dynamic equation, and the equilibrium strategy of the evolutionary game is explored. Based on the analysis of the influencing factors of the cooperation mechanism and the establishment of a model to determine the level of reasonable interest rate. This paper analyzes the cooperation mechanism within the capital supply main body alliance of the supply chain financing business in the bilateral market of e-commerce, and constructs the cooperative game relationship within the fund supply main body alliance by using the cooperative game theory. Aiming at the electronic order financing model and the electronic warehouse receipt financing model, this paper constructs the Nash negotiation model of two parties and three parties respectively, and introduces the negotiation strength index to design the internal income distribution mechanism of the supply group of supply chain financing in e-commerce supply chain.
【学位授予单位】：北京交通大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：F724.6;F274

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