供应商非最优信任对经济满意的负面影响:信息交换为中介

发布时间：2018-03-02 04:31

本文关键词： 信任过度信任不足信息交换经济满意中介　出处：《管理评论》2017年09期 　论文类型：期刊论文

【摘要】：营销领域大量的研究关注了企业间信任对企业绩效的积极作用。然而,以往的研究忽略了非最优信任对于渠道关系和企业绩效可能产生的负面影响。基于交易成本理论和关系交换理论,提出了供应商非最优信任水平——信任不足和信任过度——对渠道成员的信息交换和供应商经济满意的理论框架。利用中国家电市场的238份供应商调查数据,通过回归分析的方法对理论假设进行了实证检验。研究结果表明,供应商信任不足和信任过度对渠道成员间的信息交换和供应商的经济满意具有负向影响;同时渠道成员间信息交换对供应商信任不足和信任过度与其经济满意之间的关系具有中介作用。研究证明了企业间最优信任水平的重要性,揭示了非最优信任对于企业绩效的影响机理和影响路径,为企业决策和管理企业间信任提供了理论指导和管理启示。
[Abstract]:A great deal of research in the field of marketing has focused on the positive effect of inter-firm trust on firm performance. However, Previous studies have ignored the possible negative effects of non-optimal trust on channel relationships and firm performance. Based on transaction cost theory and relationship exchange theory, In this paper, a theoretical framework of supplier non-optimal trust level-lack of trust and excessive trust-is put forward for information exchange among channel members and supplier economic satisfaction. The data of 238 supplier surveys in China's home appliance market are used. The empirical results show that the lack of supplier trust and excessive trust have a negative impact on the information exchange among channel members and the economic satisfaction of suppliers. At the same time, the information exchange among channel members plays an intermediary role in the relationship between suppliers' lack of trust and over-trust and their economic satisfaction. The research proves the importance of the optimal level of trust among enterprises. This paper reveals the influence mechanism and path of non-optimal trust on enterprise performance, and provides theoretical guidance and management inspiration for enterprise decision-making and management trust.
【作者单位】：长安大学经济与管理学院;河海大学商学院;上海交通大学安泰经济与管理学院;天津理工大学管理学院;
【基金】：国家自然科学基金项目(71640014;71502018;71572109;71602145) 中央高校基本科研业务费资助项目(310822161012);中央高校基本科研业务费项目(2015B13014)
【分类号】：F274;F426.6

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