商业模式创新的前因及绩效：管理决策视角

发布时间：2018-03-05 15:17

本文选题：商业模式创新　切入点：战略谋划　出处：《浙江大学》2016年博士论文　论文类型：学位论文

【摘要】：近年来,商业模式创新成为理论界与企业界关心的重要话题。由于商业模式创新测度上存在的难度,及商业模式创新研究的切入视角所限,商业模式创新领域仍然有大量有价值的研究问题没有得到很好的解释。现有研究主要探讨了商业模式的要素组成及其同企业战略行动之间的联系,并没有对企业决策者在商业模式创新中的作用给予重视。然而,在商业机会的相关信息转化为商业模式创新想法的形成过程,以及商业模式创新实施过程中的资源配置过程,企业的实际决策者——高层管理团队均扮演了重要角色。同时,商业模式创新的研究主要以案例形式呈现,基于大样本的定量研究相对缺乏。为了弥补这些重要缺口,本文首先以中国互联网企业为研究对象,构建了商业模式创新成功的影响因素框架。在此基础上,从决策视角切入,引入战略谋划与高管团队多样性作为商业模式创新的前因变量与作用机制的门槛变量,对商业模式创新的形成机制与作用机制进行更加深入的剖析。三个子研究从不同角度对商业模式创新的形成机制和作用机制给予了实证支持,并取得了如下的实证结果。子研究一,探讨了新兴经济体下互联网企业商业模式创新成功的因素,采用了定性和定量相结合的实证研究方法。其中,多案例研究选用陌陌科技、奇虎360、乐视网及去哪儿的四家企业作为研究对象,定量研究选用在美国上市的23家互联网企业为样本。实证分析结果说明：新兴经济体的本地化情境会对互联网企业的商业模式创新的绩效产生重要影响。具体来看,一方面,市场动态性和市场分割性越高,企业进行商业模式创新能够获得的效率绩效越低；市场竞争性越高,企业进行商业模式创新能够获得的效率绩效越高。引入高管团队多样性作为调节变量后,当高管团队职能多样性的水平越高,市场分割性对商业模式创新效率绩效之间的负向关系更强；市场竞争性对商业模式创新效率绩效之间的正向关系将更强。另一方面,市场分割性越高,企业进行商业模式创新能够获得的增长绩效越低。加入高管团队多样性为情境后,当高管团队任期多样性越高,市场分割性与商业模式创新的增长绩效之间的负向关系将更强。子研究二,探讨了战略谋划对商业模式创新的影响,以及产业动态性在其中所起的调节作用。利用中国中小板和创业板上市公司2004年至2014年间共2726个样本观察值,得到的实证结果显示：战略谋划复杂度对偏效率商业模式创新存在显著的负向作用。当企业处于产业动态性较高的环境中时,战略谋划复杂度与偏效率商业模式创新的负向关系将减弱。子研究三,探讨了商业模式创新对企业绩效的作用,以及高层管理团队多样性在其中所起的门槛作用。利用中国中小板和创业板上市公司2009年至2011年三年间共906个数据(平衡面板数据),得到的实证结果显示：高层管理团队职能多样性在偏新颖商业模式创新与企业绩效之间的关系中发挥着门槛变量的作用,而高层管理团队任期多样性则在偏效率商业模式创新与企业绩效之间的关系中扮演着门槛变量作用。具体来说,当高层管理团队职能多样性高于一定水平后,偏新颖的商业模式创新会正向显著影响企业绩效,否则没有显著影响；当高层管理团队任期多样性处于一定范围内(两个门槛值之间)时,偏效率的商业模式创新会正向显著影响企业绩效。同商业模式创新领域的现有研究相比,本文的创新点主要有以下方面：(1)研究视角上的创新。现有研究中,商业模式创新主要同技术创新或战略联系在一起。他们认为,商业模式创新能够更好地促进企业的技术商业化,或促进企业重要的战略决策更好的实施。然而,只将商业模式创新视为技术创新与战略的重要辅助工具,将导致我们对商业模式创新产生片面的认识。因为商业模式创新是企业综合考虑环境中包括技术、客户、市场等多元信息所作出的重大决策。在这个过程中,企业决策者扮演着关键的信息接收与处理的角色,对商业模式创新的形成机制与作用机制产生重要影响。所以,本文从决策视角对商业模式创新的发生机理进行分析,能够从整体上考虑商业机会的影响,并有效的填补商业模式创新与企业决策者间关系的理论空白。(2)商业模式创新研究边界的拓展。对商业模式创新的现有研究主要利用资源观、交易成本、价值网络等理论对商业模式创新的形成与作用机制进行了解释。然而,现有研究对于商业模式创新的研究主要聚焦于资源的分配和利用,并没有考虑到资源分配与利用的背后决策者——高层管理团队的作用。依据管理认知理论和高阶理论可知,商业模式创新作为企业的一项重要决策任务,高层管理团队的认知结构会对商业模式创新产生决定性影响。本文通过在商业模式创新研究中引入管理认知理论,能够极大地拓展商业模式创新的研究范围,进而增加商业模式创新对现实世界的解释力。(3)测量方法上的创新。本文首次利用客观指标建立了商业模式创新的测量方法。已有研究对商业模式创新的测度主要采用问卷量表。然而,该问卷的有效性仍然需要在更多行业与情境中进行验证。商业模式创新并非是一个主观意义上的心理活动构念,利用客观指标进行商业模式创新的测量在理论层面同样具有重要的意义。本文的测度方法不仅有利于商业模式创新在更多行业中的研究开展,同时也使得商业模式创新研究领域产生更多的定量研究成为可能。
[Abstract]:In recent years, business model innovation has become an important topic of concern of the theorists and the business community. Because of the existence of business model innovation measure the difficulty, from the perspective of research and business model innovation Limited business model innovation field there are still a lot of valuable problems to be explained very well. The existing research mainly discusses. The action elements of business model and corporate strategy, and did not pay attention to corporate decision makers in business model innovation. However, the relevant information on business opportunities into the forming process of business model innovation idea, resource allocation process and business model innovation in the process of implementation, the actual decision-makers the senior management team have played an important role. At the same time, the research of business model innovation is mainly presented in the form of case, quantitative research based on large sample The relative lack of. In order to compensate for these important gaps, this paper Chinese Internet enterprise as the research object, constructs the framework of influencing factors of business model innovation success. On this basis, starting from the perspective of decision making, the introduction of strategic planning and executive team diversity as antecedents and mechanism of business model innovation of the threshold variable, formation mechanism and the mechanism of business model innovation for a more in-depth analysis. The three study gives empirical support for formation mechanism and mechanism of business model innovation from different angles, and made the empirical results are as follows. A study, to explore the factors of success of Internet enterprise business model innovation in emerging economies, the An Empirical Study on the combination of qualitative and quantitative methods. The multi case study selection of unfamiliar street technology, Qihoo 360, LETV and four enterprises where As the research object, quantitative research selected 23 Internet companies listed in the United States as samples. The empirical analysis results show that the influence of emerging economies localization business model innovation situation of Internet enterprise performance. Specifically, on the one hand, the market dynamics and market segmentation of the higher efficiency of enterprise performance business model innovation to get more low; market competition is higher, enterprise performance efficiency of business model innovation can get higher and higher. Introducing TMT diversity as moderating variables, when TMT functional diversity level is higher, the market segmentation between the business model innovation efficiency negative relationship stronger market competition; the positive relationship between business model innovation efficiency will be stronger. On the other hand, the market segmentation is higher, the enterprise business model innovation Can the lower growth performance obtained. To join the senior management team diversity for the situation, when TMT tenure diversity is higher, between the growth performance of market segmentation and the innovation of business model of the negative relationship will be stronger. Two, discusses the strategy of business model innovation effect, and the dynamics of the industry in the regulatory role. Chinese using small board and GEM listed companies from 2004 to 2014 a total of 2726 sample observations, the empirical results show that the complexity of strategic planning for partial efficiency of business model innovation has significant negative effects. When the enterprise is in the industry higher dynamic environment, strategic planning the complexity and efficiency of partial business model innovation will weaken the negative relationship. In study three, to explore the effect of business model innovation on corporate performance, and the senior management team in which diversity The threshold effect. Using Chinese small board and GEM listed companies from 2009 to 2011 three a total of 906 data (panel data), the empirical results show that the threshold variables play a role of top management team function diversity between the partial new business model innovation and enterprise performance relationship, and senior management team tenure diversity in the relationship between partial efficiency of business model innovation and enterprise performance plays a role of the threshold variable. Specifically, when the senior management team of functional diversity was higher than a certain level, the business model innovation is the novel significantly positive effect of enterprise performance, otherwise no significant influence; when the top management team tenure diversity in a certain range (between two threshold), the innovative business model of partial efficiency significantly positive effect on the enterprise performance. With the business model innovation. Compared with the existing research domain, the main innovations of this paper are as follows: (1) research angle of view innovation. In the current study, business model innovation with technological innovation or strategy together. They believe that business model innovation can promote enterprise technology commercialization, and promote the implementation of more important the strategic decision of enterprises. However, only the business model innovation as an important tool for technology innovation and strategy, will lead us to a one-sided understanding of business model innovation. Because the business model innovation is the enterprise technology, including the comprehensive consideration of the environment in the customer, made a major decision of multi information market in the process. Business decision-makers, plays a key role in the information receiving and processing, have an important impact on formation mechanism and function mechanism of business model innovation. Therefore, this paper from the perspective of business decision The occurrence mechanism of business model innovation through the analysis of the impact of business opportunities can be considered as a whole, and effectively fill the blank theory of business model innovation and enterprise decision makers. (2) the relationship between the expansion boundary of business model innovation. The existing research on business model innovation mainly use resource theory, transaction cost, value network the theory of business model innovation and mechanism were explained. However, the existing research mainly focus on the distribution of business model innovation in and use of resources, and does not take into account the resource allocation and utilization of decision makers -- behind the top management team. On the basis of cognitive theory and management theory of higher order. Business model innovation as an important task of enterprise decision-making, the cognitive structure of the senior management team will have a decisive impact on the business model innovation. Based on the business The introduction of management cognition theory innovation of the industry mode, can greatly expand the scope of the study of business model innovation, business model innovation and increase the explanatory power of the real world. (3) innovation in the measuring method. This paper first use of objective indicators established a measurement method of business model innovation. To measure the existing research on business model innovation mainly uses the questionnaire. However, the validity of the questionnaire is still need to be validated in more industries and situations. Business model innovation is not a subjective sense of the psychological construct, measurement of business model innovation using objective index also has important significance in theory. The measure not only for the study of business model innovation in more industry development, but also makes the research in the field of business model innovation for more quantitative studies possible.

【学位授予单位】：浙江大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：F279.2

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