收益共享契约下旅游供应链竞争与协调

发布时间：2018-03-10 11:22

本文选题：旅游供应链　切入点：Stackelberg博弈　出处：《系统工程》2017年01期 　论文类型：期刊论文

【摘要】：在景区和旅行社构成的两级旅游供应链中,通过Stackelberg博弈理论研究了旅游供应链中各成员的决策策略,探讨了景区和旅行社均衡解之间的关系。其次,引入收益共享契约缓解利润分配不公平引起的渠道冲突,给出了设计契约时共享参数间的关系式,分析了实现旅游供应链完美协调存在的条件。最后通过数值分析,验证了收益共享契约设计的科学性,发现了契约因子在一定范围内可以让景区和旅行社利润均有所增加,实现Pareto改进,达到旅游供应链整体最优的状态。
[Abstract]:In the two-level tourism supply chain composed of scenic spot and travel agency, this paper studies the decision-making strategy of each member in the tourism supply chain by Stackelberg game theory, and discusses the relationship between the equilibrium solution of scenic spot and travel agency. This paper introduces the revenue-sharing contract to alleviate the channel conflict caused by the unfair distribution of profits, gives the relationship between the shared parameters when designing the contract, and analyzes the conditions for the perfect coordination of tourism supply chain. It verifies the scientific nature of the design of the revenue-sharing contract, and finds that the contract factor can increase the profits of scenic spots and travel agencies within a certain range, realize the Pareto improvement, and achieve the overall optimal state of the tourism supply chain.
【作者单位】：安徽师范大学经济管理学院;
【基金】：安徽省自然科学基金资助项目(1608085MG152) 国家自然科学基金资助项目(70901002) 安徽师范大学2014年研究生科研创新项目(2014yks106zd)
【分类号】：F274;F592

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