外来者劣势下企业的国际化战略选择:基于制度理论的视角

发布时间：2018-03-14 02:46

本文选题：制度距离　切入点：外来者劣势　出处：《经济与管理研究》2017年01期 　论文类型：期刊论文

【摘要】：加快实施国际化战略并提高国际化水平是目前中国企业国际化进程面临的重大问题,外来者劣势的存在是导致中国企业国际化进程步履维艰的重要原因。本文以制度理论为基础,通过混合研究的设计探讨了企业国际化进程中外来者劣势的形成机制及其应对战略。以两家典型企业的案例分析构建国际化企业应对外来者劣势的战略选择框架,发现制度距离是企业国际化进程中外来者劣势形成的根本原因。通过124家中国跨国企业的数据发现:外来者劣势背景下,国际化企业应该选择制度主导型战略以获取东道国利益相关者的合理性认知;制度主导型战略除了能直接促进企业获得东道国利益相关者的合理性认知,还能有效降低企业面临外来者劣势不能获得东道国合理性认可的障碍;绩效主导型战略则不会显著改善企业面临的外来者劣势。
[Abstract]:Speeding up the implementation of the internationalization strategy and raising the level of internationalization are the major problems facing Chinese enterprises in the process of internationalization. The existence of outsider disadvantage is an important reason for the difficulty of the internationalization process of Chinese enterprises. Through the design of mixed research, this paper discusses the forming mechanism and coping strategy of outsider disadvantage in the process of enterprise internationalization, and constructs the strategic choice framework of internationalization enterprise to deal with the outsider disadvantage with the case study of two typical enterprises. The discovery of institutional distance is the fundamental cause of the disadvantage of the outsider in the process of enterprise internationalization. Through the data of 124 Chinese multinational enterprises, we find that: under the background of the disadvantage of the outsider, International enterprises should choose system-oriented strategy to obtain the reasonable cognition of the stakeholders of host country, which can not only directly promote the enterprises to obtain the reasonable cognition of the stakeholders of host country, but also can directly promote the enterprises to obtain the reasonable cognition of the stakeholders of the host country. It can also effectively reduce the obstacles that enterprises face outsider disadvantage can not get the reasonable recognition of host country; Performance-oriented strategy will not significantly improve the outsider disadvantage faced by enterprises.
【作者单位】：中国矿业大学管理学院;武汉大学经济与管理学院;湖南大学工商管理学院;
【基金】：国家自然科学基金重点项目“全球化和网络化环境下的中国企业品牌国际化营销战略研究”(71532011);国家自然科学基金项目“国际营销联盟中的伙伴选择及消费者支持:合理性理论视角”(71302096) 教育部哲学社会科学研究重大课题攻关项目“战略性新兴产业国际化发展战略研究”(14JZD017);教育部人文社会科学研究青年基金项目“外来者劣势下企业的国际化战略选择:基于制度理论的视角”(14YJC630101) 中国博士后科学研究基金项目“外来者劣势下的企业国际化战略选择:合理性的视角”(2014M561732)
【分类号】：F272;F279.2

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