基于财务数据的房地产企业竞争力分析

发布时间：2018-03-15 04:24

  本文选题：房地产业　切入点：房地产上市公司　出处：《河北经贸大学》2017年硕士论文　论文类型：学位论文

【摘要】：二十一世纪是我国全面建设小康社会的新阶段,我国公民的收入水平明显提升,与此相对应的是我国公民对于物质消费和精神消费的要求也普遍提高。我国公民受传统观念的影响,对于购置地产具有十分高的欲望,因而我国公民在新世纪对于改善住房状况的呼声愈高。新世纪以来,我国的房地产行业十分火爆,收益状况不断改善,在部分区域,该行业甚至成为了GDP创收的主要推动力。该行业在整个产业结构中占据着十分重要的地位,同时,该行业内部公司的决策运营状况对于整个行业的发展具有一种导向作用。从总体来看,当下有很多资本都想进入该行业之中,整个社会对于该行业的投资力度明显提升。受此趋势的影响,对于该行业内部公司的运营状况以及核心竞争力构建情况进行合理分析就显得十分必要。本文在研究的过程中以京津冀地区的二十二家上市公司为研究对象,通过运用核心竞争力评估理论,介绍了关于房地产行业的基本信息,以及房地产业利用财务数据评价公司业绩的价值和要素,接着介绍了当前房地产行业财务数据评价公司业绩存在的问题,收集并利用公司从2012年到2016年的财务数据,建立由每股收益、流动比率、资产负债率、总资产报酬率、存货周转率、速动比率、主营业务收入增长率、总资产周转率、净资产增长率、总资产增长率、净资产收益率11项指标组成的评价体系,对数据进行主成分分析和因子分析,基于财务数据对三个地区房地产上市公司的企业竞争力进行横向和纵向的全方位对比分析,旨在对三个地区的房地产公司未来的健康持续发展提出可以采纳的建议。通过对所选取的指标进行主成分分析和因子分析,确定了一共选取4个因子,并给每个因子命名,分别为盈利能力、偿债能力、营运能力、成长能力,之后以此为评估因素进行归纳整理,接着为了得到有效的对比分析挑选出了具有代表性的企业进行每个因子逐年的得分比较,分析得出了并不是排名高的企业在每个领域都有绝对的优势,例如廊坊发展在盈利能力方面表现较差,得分较低;中国国贸虽然在12年到16年总体竞争力排名中一直保持着较高的名次,但是其在成长能力和偿债能力方面表现差等等。因此,企业要想在日趋激烈的市场竞争中始终保持旺盛的生命力,就必须掌握如何构建自己的竞争力。
[Abstract]:Twenty-first Century is the new stage of building a well-off society in China, the income level of Chinese citizens has improved significantly, and this corresponds to the requirements of our citizens for material and spiritual consumption is generally improved. Chinese citizens under the influence of traditional concepts, for the purchase of real estate has a very high desire, so citizens in our country in the new century to improve the housing conditions of the higher voices. Since the new century, China's real estate industry is very hot, earnings continue to improve, in some areas, the industry and even become a major driving force of GDP revenue. The industry occupies a very important position in the whole industrial structure, at the same time, the decision-making operation condition the company within the industry has a guiding role for the development of the whole industry. Overall, there is a lot of capital to enter the industry, the whole society for the industry The investment significantly improved. Affected by this trend, for the industry the company's internal operating conditions and core competence of rational analysis is very necessary. In the process of research on the twenty-two listed companies in Beijing Tianjin Hebei region as the research object, through the use of core competitiveness evaluation theory, introduces the basic information about the real the real estate industry, and the real estate industry by using the financial data of evaluating the company's performance and value elements, and then introduced the current financial data evaluation of the performance of Companies in the real estate industry, collecting and using the company from 2012 to 2016 financial data, established by the earnings per share, liquidity ratio, asset liability ratio, rate of return on total assets. The inventory turnover ratio, quick ratio, the growth rate of main business income, total assets turnover, net asset growth rate, the growth rate of total assets, net assets yield 11 index evaluation system of principal component analysis and factor analysis of data, analysis of the transverse and longitudinal comparison of the competitiveness of enterprises a full range of financial data in three areas of real estate based on listed companies, aims to put forward suggestions on can be adopted in three areas of the Real Estate Company in the future of sustainable development. Through the analysis principal component analysis and factor of the selected indicators, identified a total of 4 selected factors, and each factor named, respectively, profitability, solvency, operation ability, growth ability, after this evaluation factors are summarized, then in order to obtain the effective comparative analysis of selected representative enterprises each factor score analysis of the year by year, and not high ranking enterprises have absolute advantage in every field, such as the development of Langfang in profitability The performance is poor, low scores Chinese; although China World Trade Center in 12 to 16 years in the overall competitiveness rankings has always maintained a high ranking, but its performance in the growth capacity and solvency is poor. Therefore, the enterprise wants to be in the increasingly fierce competition in the market has always maintained strong vitality, we must grasp how to construct the competitiveness of their own.

【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.42;F271
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本文编号：1614425